Many a time we choose to ignore the shifts in the marketplace. They are so conspicuous that we take them for granted, and we rarely consider their impact. One does not need to be a star market research analyst to... Read More.
In 2013, Angelina Jolie underwent a double mastectomy and in 2015 a surgical removal of ovaries and fallopian tubes. In support of these decisions, Jolie said, “I know my children will never have to say, ‘Mom died of ovarian cancer’!” This... Read More.
The rise of post-truth (whatever that’s supposed to mean) and Donald Trump have led to reams of opinion on the question - Can Trumponomics stop globalization? And Trump is just the latest symptom. We also have Brexit, and an ever-increasing... Read More.
Being in a research company, we often deal with the strategy folk at large companies. Typically, they need answers to various questions, some of the most common of which are: 1. Which market should I enter? 2. Which customer segment should I target? 3.... Read More.
Sharing economy is one of the fastest growing sectors today, attracting billions of dollars’ worth of private equity funding resulting in astronomical valuations of players. It is redefining the way people work, and how consumers and sellers transact with each other.... Read More.
Shortly after my car came back from the service centre, I got a telephone call from the car company requesting me to share my feedback on their service. I promptly asked the lady to go ahead with her questions, pleased... Read More.
Imagine a typical construction site - hard hats, high-visibility jackets, construction material, and heavy machinery. It could be several months (or years) before your view of the horizon is obstructed. Fast forward to last year - a site in China... Read More.
In the past decade, we’ve seen dramatic growth in “natural” or “herbal” products across the world. These products have penetrated several different markets such as functional foods (nutraceuticals), cosmetics, dietary supplements, and medicines. In most product categories, such “organic” products... Read More.
Wednesday last week, Indians woke up to much of their cash (in hand) becoming worthless when the government announced the demonetisation of 500 and 1000 rupee notes. “The great cash clean-up”, “Surgical strike on black money”, “Cash is no longer... Read More.
According to a recent UN-Habitat report on urbanisation and development, urbanization and growth go hand in hand, and urbanization is essential for socioeconomic transformation, wealth generation, prosperity and development. India, no doubt, is urbanising at a rapid rate. The country... Read More.