channel tracking

  • Suppliers of engine oils to vehicle manufacturers. A global oil lubricant manufacturer wanted to establish the suppliers of `factory fill engine oils' to global vehicle manufacturers. ValueNotes conducted around 140 interviews across 15 countries with manufacturing plants of various leading automotive manufacturers.
  • Study on e-commerce business models in the FMCG sector. A leading Indian FMCG company wanted to expand their presence in the e-commerce space. In-depth interviews with accomplished and upcoming e-tailers helped map the supply-chain of the sector, and provided insights on how other FMCG firms were approaching e-commerce. Information about the competitors' sales structure, business model, revenue sources, cost structures & profitability, and growth projections was captured.

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