ValueNotes_Channel Intelligence
Grow faster by optimizing your distribution and sales channels

What do distributors or sales partners think about my products?

How will the Internet impact my business?

What will make “influencers” push my product or service?

In today’s increasing networked world, channels form a crucial link between you and the customer. Distribution reach, speed of delivery and quality of network are significant growth drivers (and competitive barriers) in a large number of B2B and B2C markets.

ValueNotes can help you delve deeper into the business dynamics of different channels, listen to your channel partners, and understand their concerns. These insights can help you gain market share, reduce inventory costs, and serve your customers better

What will make your channel partners push your product or service?

Project Examples

  • Competitive benchmarking helps FMCG firm streamline its go-to-market strategy A leading FMCG company in the country wanted to understand how their competitors were strengthening their go-to-market strategies   In the past few years, FMCG companies in India have been continuously expanding their product lines and changing their sales and distribution strategies. Our client, a leading FMCG firm in India, wanted to understand the sales and distribution models of their peers in order to strengthen their own GTM strategy. They sought to ... Read more...

What our clients have to say about us…

This was a more customized form of training & hence greatly influenced our line of thinking. I am confident this would significantly improve our strategic insights development – Strategic marketing manager, Multinational manufacturer of mechanical seals

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