The client wanted to analyze customer pain points related to data transfer onto new mobile handsets. We developed a unique methodology to analyze nature and quantum of consumer problems and complaints across social media - across competition including RIM, Samsung, LG, Apple, etc.

Interviewed vice chancellors, registrars, deans at more than 70 universities to understand adoption of online testing. Findings on market potential, efficiency & cost benefits to the examination system were presented at an EDGE conference, and helped diminish the gap between perception and transformation potential of technology in exams.

Market research on the buying behaviour of the Sophisticated Retail Investor - to understand savings and investment patterns, decision making and influencing factors, perceptions towards equity and mutual funds. The survey highlighted the differences in investment behaviour across demographics (age, profession, income); and cities/regions.

An automotive firm wanted to assess the awareness levels of ABS + airbags among OEM dealerships and also understand customer perceptions. A survey of OEM dealer sales teams and a mystery shopping exercise highlighted the need for OEMs to train their sales teams on the necessity of ABS + airbags, and also create a targeted campaign to educate them. The research helped the client boost their ABS + airbags sales.

Evaluated the brand's image in the minds of Indian investors and potential synergies from partnering with a leading multinational asset management company. The study involved more than a hundred interviews with investors, brokers, distributors and advisors, and helped the client fine tune their branding and positioning strategy.

An IT services firm required a dossier on Scandinavian organisations to establish whether they could be potential clients. Detailed profiles included information about the key management, historical financial information (revenue/profit trends), and insights on the industry the companies operated in (growth of the industry, key competitors, economic pressures, compliance, technological innovation).

A leading international elevator company was interested in knowing what high-end customers and end users thought of their competitors' services and offerings. Interviews were conducted across four Indian cities to determine the preferences of residential and commercial customers in elevator maintenance and contract conditions.

A wealth manager wanted to assess the willingness of high net worth individuals in Asia to buy wealth management products distributed via mobile devices/smart phones. In-depth interviews were conducted with HNIs, ensuring that the selected sample had adequate representation across occupational status and major life stages.

The client needed to understand customer perception towards their home loan products and services. Our research captured buyer behaviour and provided insights on selection of loan provider, client's relative positioning, attractiveness of features and service quality. This helped fine tune service delivery and sales processes.

An engineering services firm required profiles of their key customers - heavy engineering equipment manufacturers and mining companies - to help their sales team engage more effectively with them. Desk research helped capture details such as historical financial data, acquisitions, management profiles, SWOT analysis, key strategies adopted by the firms and the work outsourced to vendors. Interviews with respondents across multiple geographies enabled us to validate the intelligence that was gathered