ValueNotes_Customer Intelligence
Grow faster by delivering what your customer really wants

Do you know who your best customers are?

Do you know why they buy from you, or why they don’t?

Do you understand how customer needs are changing?

Companies with a higher proportion of satisfied customers, grow more profitably and faster than the average. They continually study their customers, listen to them and understand their changing needs. This helps them expand, adapt and refine their product or service offering.

A structured and regular customer intelligence program will accelerate your growth, by adding and retaining more customers. ValueNotes can help you design and execute your customer intelligence program, or complement your existing activities.

Are you listening to your customers? It can make all the difference…

Project Examples

  • ValueNotes helps global printer company increase market share in India Market intelligence for developing a strategy to boost market share   A leading global printer company wanted to revisit their market strategy in India. The company was losing market share in the country and was not able to address the problem in the absence of actionable market analysis. The company wanted to understand the dynamics of the micro printer market in India in order to: – Determine the causes of fall in its ... Read more...
  • ValueNotes devises a Financial Index that establishes HDFC Life as a thought leader HDFC Life wanted to reach out to its target customer segments   Owning identified customer segments is one of the key strategic initiatives of HDFC Life. The company identified four key customer segments. HDFC Life wanted to increase its focus on providing comprehensive risk protection – life and health – to these segments.   The lack of customer research on personal finance in India is a big challenge for the life insurance industry. HDFC ... Read more...

What our clients have to say about us…

This was a more customized form of training & hence greatly influenced our line of thinking. I am confident this would significantly improve our strategic insights development – Strategic marketing manager, Multinational manufacturer of mechanical seals

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