The healthcare industry faces dramatic change due to a variety of factors:

  • Emergence of low cost medical devices and treatments
  • Rising costs of healthcare coupled with greater private spending
  • Uncertainty around shifting regulations
  • Consolidation of the hospital industry, coupled with segmentation and specialization
  • Shortage of qualified healthcare professionals
  • Rising insurance penetration in emerging markets


ValueNotes healthcare practice helps providers of medical devices, equipment; diagnostic and healthcare services understand how they can increase market share, segment the market, benchmark competition and more. Our intelligence solutions help answers questions like:

  • Are doctors/KOLs aware of changes in technology/new products?
  • How do different types of customers make buying decisions?
  • Should my sales strategy be different for large/small hospitals?
  • How do I customize my channel strategy for different regions/cities?
  • Is my competitor’s brand stronger than mine?
  • What is the opportunity for my product/service?


We’ve studied numerous sub-markets including ambulatory infusion pumps, urinalysis, immunoassay, insulin pens / needles / lancets, IV Lines & catheters, radiotherapy devices, orthopaedic implants & prosthetics, drug rehab, hospitals, laboratories, diagnostic reagents, etc.

 Case Study

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Project Examples

  • Primary interviews with leading finishing equipment suppliers in India

    An international supplier of finishing equipment wanted a third-party assessment of the total global addressable market, specifically in the automotive OEM and industrial segments. In-depth interviews with suppliers of finishing & powder coating equipment in India helped capture the overall demand for pumps in the country, leading types of spray guns, pumps and electrostatic guns used in the segments under review, and their sales and market shares in India.

  • Market intelligence on the plastic beverage bottle preform equipment & aftermarket tooling in India

    A management consulting firm wanted to assess plastic beverage bottle pre-form equipment systems and aftermarket tooling in India. ValueNotes built in-depth profiles of local firms based on a mix of primary interviews and secondary research - company size in terms of number of employees/ revenue/ units sold, products offered, pricing, quality comparisons between locally manufactured & imported systems, and customer details.

  • Opportunity assessment study of the Auto ID & Data Capture (AIDC) market in India

    Our client wanted to size the AIDC market in India, including growth projections & competitor market shares, and identify the most lucrative sectors in terms of potential size and growth. Interviews with supply-side respondents (distributors, dealers, competition sales employees, RFID system integrators) helped establish the market size. Based on interviews with end-user companies, we identified the industry verticals and product sub-categories that the client needed to focus on.

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