User perception study helps auto-component manufacturer re-design its product strategy
CUSTOMER INTELLIGENCE
Customer perception
Voice of customer / NPS
Customer profiling
Customer needs assessment
MARKET INTELLIGENCE
Market sizing
Opportunity assessment
Location studies
Technology tracking
CHANNEL INTELLIGENCE
Channel perception
Sales structure benchmarking
Partner selection
Due diligence
Insights-
Case study
User perception study helps auto-component manufacturer re-design its product strategy
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This was a more customized form of training & hence greatly influenced our line of thinking. I am confident this would significantly improve our strategic insights development – Strategic marketing manager, Multinational manufacturer of mechanical seals
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