Survey of end-users and dealers to understand the purchasing criteria of ABS & airbags in Tier I and Tier II cities in India
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Customer perception
Voice of customer / NPS
Customer profiling
Customer needs assessment
MARKET INTELLIGENCE
Market sizing
Opportunity assessment
Location studies
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CHANNEL INTELLIGENCE
Channel perception
Sales structure benchmarking
Partner selection
Due diligence
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Case study
Survey of end-users and dealers to understand the purchasing criteria of ABS & airbags in Tier I and Tier II cities in India
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[Information memorandum] was used as 1st step for fund raising. Has created a good impression with potential investors – A boutique merchant banker
The research was done with a methodical approach and constant weekly interactions build and easy flow agreement / conviction led output. Process followed as per proposal, which was great. A+ both for client servicing perspective and project management – Global water solutions provider
