OBJECTIVE
- A leading engineering services provider wanted to understand the market for predictive analytics solutions for asset management in the heavy equipment, mining and oil & gas industries across several countries (US, Canada, Australia & New Zealand, India, Singapore, Malaysia)
METHODOLOGY
- Identified key entities with a great need for predictive analytics
- It was necessary to assess the criticality of their assets by mapping them with the process and checking if predictive analytics was being carried out for the critical assets
- Estimated the differences in levels of adoption across different geographies and stages of asset life
- Interviewed over 65 stakeholders from the customer and supplier side to understand the need and adoption of predictive analytics
SOLUTION
- Our analysis helped the client devise an effective strategy for their product, particularly for customers in Brazil:
– Identify the right customers and position itself to them by assessing the nature and attractiveness of different segments
– Understand the major pain points faced by different industries
– Identify gaps in terms of domain expertise and software solutions development
– Develop a more effective marketing strategy
