An importer of high quality lighting fixtures in the US wanted to gauge the feasibility of sourcing decorative lighting fixtures from India rather than China. They also wanted to identify Indian manufacturers who could be potential business partners. We presented a comparison of the business environment between India and China. Over 200 Indian manufacturers of decorative lighting fixtures were identified; eight were shortlisted based on their financial stability and manufacturing, designing and export capabilities.

A leading manufacturer of column pipes wanted to establish the potential size of their market in western India. They also required a voice of customer study to understand the perception of customers towards their brand vis-a-vis competitors. In-depth interviews with manufacturers, distributors, system integrators, and end-users of column pipes helped determine the market size and potential market, and provided an analysis of the competitive landscape.

A customer satisfaction study in India for a German lighting control gear manufacturer helped establish their buying preferences and product & brand perception based on parameters such as product range / quality, price, reliability, after sales service, and user friendliness. ValueNotes recommended the products, end-users and distribution channels the client needed to focus on, thus enabling the client to improve their products & services and eventually increase their market presence.