OBJECTIVE
- The client wanted to understand the current status and future potential for LED lamps in India, and thereby design a long term marketing strategy for the Indian market
METHODOLOGY
- ~85 interviews with manufacturers, channel partners, lighting consultants and experts
- Our secondary research included certified figures, standards and regulations along with official estimates from various industry associations and other relevant reports & publications
SOLUTION
- Our analysis provided the client with:
– Current market scenario in terms of size and segmentation
– Future scenario of the LED lamp market
– Competitive analysis
– Demand analysis with current and potential demand
