ValueNotes_Competitor Intelligence
Stay Ahead of your competition?

Do you know what your competitor is doing?

Do you know how they’re winning in the marketplace?

Do you know how their strategy might evolve in future?

Competition is already severe, and will get more so. New types of competition emerge every day – whether by geography, technology or rapidly changing business models. Staying abreast of all these multiple threats is time consuming, but essential.

A structured competitor intelligence program can help you understand competitive threats and decide how to deal with them. These insights can help you gain market share, and avoid being blind-sided.

Have you been blindsided by a competitor’s threat?

Project Examples

  • Competitive benchmarking helps FMCG firm streamline its go-to-market strategy
    A leading FMCG company in the country wanted to understand how their competitors were strengthening their go-to-market strategies   In the past few years, FMCG companies in India have been continuously expanding their product lines and changing their sales and distribution strategies. Our client, a leading FMCG firm in India, wanted to understand the sales and distribution models of their peers in order to strengthen their own GTM strategy. They sought to ...
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  • Brand positioning for a global chemical manufacturer
    Client needed to design promotional campaigns in multiple geographies   Our client, an advertising firm, wanted to align the advertising campaign of a leading manufacturer of ingredients of automotive lubricants to the advertising done by their key customers (lubricant manufacturers), and their competitors.   In order to achieve this, they wanted to thoroughly understand and map the promotional activities of the lubricant manufacturers in terms of their themes, target audiences, key phrases, social media ...
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What our clients have to say about us…

Looking back, it was a straight-forward project, but a challenging one in the sense that there were a lot of detailed data points involved which required us to make sure everything (numbers, links, page numbers) was correct and accurate. You guys did a fantastic job in going through an enormous amount of information, taking out what we needed, organizing all those details, and putting them in easy-to-read and very professional-looking format. This was the first time we worked together, so this was a learning experience for both sides, but I felt this was a solid start of a very good partnership between the two companies, and I look forward to working with you all for more projects in the near future – VP Professional Services, a technology solutions firm, US

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