ValueNotes_Competitor Intelligence
Stay Ahead of your competition?

Do you know what your competitor is doing?

Do you know how they’re winning in the marketplace?

Do you know how their strategy might evolve in future?

Competition is already severe, and will get more so. New types of competition emerge every day – whether by geography, technology or rapidly changing business models. Staying abreast of all these multiple threats is time consuming, but essential.

A structured competitor intelligence program can help you understand competitive threats and decide how to deal with them. These insights can help you gain market share, and avoid being blind-sided.

Have you been blindsided by a competitor’s threat?

Project Examples

  • Global engineering MNC taps $300 million market for their water filtration solution Our client, a global engineering MNC wanted to develop a go-to-market strategy to penetrate the water filtration market in India. An abundance of latent demand and a lack of organized players in the water filtration market encouraged them to evaluate the current and future opportunities. The client, primarily a B2B player, lacked expertise in the B2C space and hence needed to develop a water-tight go-to-market strategy to win in this ... Read more...
  • Global air-conditioner manufacturer taps billion dollar Indian market A leading global air-conditioners manufacturer needed independent intelligence to penetrate Tier II & III markets   In the last few years, the market for air-conditioners in metros and Tier I cities in India has reached saturation point. Our client, a global manufacturer of air-conditioners, thus wanted to penetrate the Tier II and III cities to grow their sales.   In order to do this, they wanted to understand the market dynamics, competition, products, customer ... Read more...

What our clients have to say about us…

This was a more customized form of training & hence greatly influenced our line of thinking. I am confident this would significantly improve our strategic insights development – Strategic marketing manager, Multinational manufacturer of mechanical seals

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