ValueNotes_Competitor Intelligence
Stay Ahead of your competition?

Do you know what your competitor is doing?

Do you know how they’re winning in the marketplace?

Do you know how their strategy might evolve in future?

Competition is already severe, and will get more so. New types of competition emerge every day – whether by geography, technology or rapidly changing business models. Staying abreast of all these multiple threats is time consuming, but essential.

A structured competitor intelligence program can help you understand competitive threats and decide how to deal with them. These insights can help you gain market share, and avoid being blind-sided.

Have you been blindsided by a competitor’s threat?

Project Examples

  • Brand positioning for a global chemical manufacturer
    Client needed to design promotional campaigns in multiple geographies   Our client, an advertising firm, wanted to align the advertising campaign of a leading manufacturer of ingredients of automotive lubricants to the advertising done by their key customers (lubricant manufacturers), and their competitors.   In order to achieve this, they wanted to thoroughly understand and map the promotional activities of the lubricant manufacturers in terms of their themes, target audiences, key phrases, social media ...
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What our clients have to say about us…

We found the training report quite useful and have started using it as a framework while we develop content. At the end of the year we will come back for another round of bench-marking so that we can evaluate our progress – A leading sales training institute

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