ValueNotes_Competitor Intelligence
Stay Ahead of your competition?

Do you know what your competitor is doing?

Do you know how they’re winning in the marketplace?

Do you know how their strategy might evolve in future?

Competition is already severe, and will get more so. New types of competition emerge every day – whether by geography, technology or rapidly changing business models. Staying abreast of all these multiple threats is time consuming, but essential.

A structured competitor intelligence program can help you understand competitive threats and decide how to deal with them. These insights can help you gain market share, and avoid being blind-sided.

Have you been blindsided by a competitor’s threat?

Project Examples

  • ValueNotes helps a leading global IT services firm improve their online visibility Client wanted their online marketing strategy to be the best among peers   In today’s age of social media and all things online, it is becoming increasingly important to have a good online marketing strategy and effective online communication to engage the right audience. Our client, wanting to make sure their online strategy was the best in the business, needed to regularly monitor what their competitors were doing on social media and ... Read more...
  • Brand positioning for a global chemical manufacturer Client needed to design promotional campaigns in multiple geographies   Our client, an advertising firm, wanted to align the advertising campaign of a leading manufacturer of ingredients of automotive lubricants to the advertising done by their key customers (lubricant manufacturers), and their competitors.   In order to achieve this, they wanted to thoroughly understand and map the promotional activities of the lubricant manufacturers in terms of their themes, target audiences, key phrases, social media ... Read more...

What our clients have to say about us…

This was a more customized form of training & hence greatly influenced our line of thinking. I am confident this would significantly improve our strategic insights development – Strategic marketing manager, Multinational manufacturer of mechanical seals

Show Buttons
Hide Buttons