Market assessment study on buyer purchase behaviour in different retail formats. A global manufacturer of consumer durables wanted to understand the difference between two retail formats - exclusive and multi-brand outlets - across metros and Tier 1 cities in India. The report provided detailed intelligence on buyer behaviour such as footfall analysis, conversion analysis, purchase trigger analysis and factors affecting decision-making on the buyer side. Each parameter was tracked across various retail segments viz. apparels and footwear, consumer durables, furniture and home decor, and jewellery and watches.