Analysis of product performance using social media. The client wanted to analyze customer pain points related to data transfer onto new mobile handsets. We developed a unique methodology to analyze nature and quantum of consumer problems and complaints across social media - across competition including RIM, Samsung, LG, Apple, etc.
Workshop on using social media for competitive intelligence. ValueNotes has trained numerous analysts at client companies on how to leverage social media to enhance the efficacy of existing competitive intelligence processes. Designed as a workshop, the program provides a hands-on learning experience that can be used by practicing research professionals immediately.