Competitive intelligence of a leading supplier of pharmaceutical solvents. A global pharmaceutical company needed to understand strategic intent and planned capacity expansion of a supplier of pharmaceutical solvents. The project relied largely on interviews with competitors, equipment & material suppliers, design / construction / permitting personnel, consultants, distributors, and agents.
Competitive intelligence on a specific compound for a pharma major. Assessed development plans (trials, approvals, launch plans) of a competitor developing a specific drug for treating cystic fibrosis. Deduced marketing strategy and also identified other companies developing or with plans to develop similar products.
War gaming workshop for multinational looking to increase market share in India. ValueNotes was engaged conduct a War Game to facilitate formulation of a superior competitive business strategy for the company's operations in India. ValueNotes conducted intensive research, created a "playbook", and a strategy workshop, that simulates competitor behaviour and responses to arrive at the optimum strategy for the company.