OBJECTIVE
A leading group in China, that had diversified into consumer electronics, wanted to understand the home beauty and home healthcare devices market, and the future potential of select devices
- Home beauty devices: facial & body cleansing & toning, facial rejuvenation, hair removal & grooming, and oral care
- Home healthcare devices: monitoring devices for blood pressure, temperature, blood glucose, and wellness
METHODOLOGY
Information gathered from company websites, state/national/ international industry publications, trade websites, and government websites (such as the National Bureau of Statistics of China) provided insights into the
- size of China’s market for home beauty devices and home healthcare devices
- future growth estimates for each product category
- distribution channels prevalent in the country (in-store / online sales)
- industry structure & competitor data (key & niche players & their brands)
SOLUTION
- The report helped the client strategize their distribution portfolio to include select home beauty and home healthcare devices based on their future growth opportunities
