Private equity investment in healthcare will continue to see high growth due to strong industry drivers and a track record of successful exits. This is likely to drive up valuations. Over the last few years, the healthcare sector has seen an... Read More.
The advent and commercialisation of genetic testing threatens to disrupt the diagnostics space. How will this affect the traditional diagnostic services industry? In recent years, rapid advances in genomics have made gene sequencing available for commercial applications in healthcare and diagnostics.... Read More.
Very few if any organisations have found reliable ways to measure the ROI on competitive intelligence activities. However, competitive intelligence teams do need to establish their value in helping the organisation meet its business objectives to justify their very existence. Very... Read More.
Everyone agrees that the customer is the proverbial king, and many companies have processes for gathering some customer feedback. The successful ones are those that actually listen to what their customers are saying. Since customers are the raison d’être of an... Read More.
Perception on the quality of an engineering product is closely related to the quality of after-sales service that goes with it. Most B2B customers of industrial equipment place quality of the product on top or in the top 2-3 most important... Read More.
Brand perception is important because having a strong brand helps open many more doors for a company - with current and potential customers, financiers, potential partners and employees, among others. So when you want to understand how your brand is perceived... Read More.
I like to look at reviews before buying things and I imagine others do too. While it is easy to find reviews and comments on consumer durables - like hair dryers, refrigerators, washing machines and so - on social media,... Read More.
In order to tap opportunities beyond the metros and tier I cities in India, healthcare devices suppliers need to do much more than enhance their distribution networks and sales reach in smaller cities and towns. Most medical device suppliers are primarily... Read More.
India has a huge unmet demand for healthcare and consequently for medical devices and equipment. Most global companies, large and small, are either already selling products in India or are planning to enter the market. However, setting up a distribution... Read More.
There has been a lot of buzz around low cost innovation in healthcare in India. The Harvard Business Review and McKinsey & Co have studied the innovations in the delivery of health services in the country that have made it... Read More.
