Being in a research company, we often deal with the strategy folk at large companies. Typically, they need answers to various questions, some of the most common of which are: 1. Which market should I enter? 2. Which customer segment should I target? 3.... Read More.
Sharing economy is one of the fastest growing sectors today, attracting billions of dollars’ worth of private equity funding resulting in astronomical valuations of players. It is redefining the way people work, and how consumers and sellers transact with each other.... Read More.
Shortly after my car came back from the service centre, I got a telephone call from the car company requesting me to share my feedback on their service. I promptly asked the lady to go ahead with her questions, pleased... Read More.
Imagine a typical construction site - hard hats, high-visibility jackets, construction material, and heavy machinery. It could be several months (or years) before your view of the horizon is obstructed. Fast forward to last year - a site in China... Read More.
In the past decade, we’ve seen dramatic growth in “natural” or “herbal” products across the world. These products have penetrated several different markets such as functional foods (nutraceuticals), cosmetics, dietary supplements, and medicines. In most product categories, such “organic” products... Read More.
Wednesday last week, Indians woke up to much of their cash (in hand) becoming worthless when the government announced the demonetisation of 500 and 1000 rupee notes. “The great cash clean-up”, “Surgical strike on black money”, “Cash is no longer... Read More.
According to a recent UN-Habitat report on urbanisation and development, urbanization and growth go hand in hand, and urbanization is essential for socioeconomic transformation, wealth generation, prosperity and development. India, no doubt, is urbanising at a rapid rate. The country... Read More.
To quote Gro Harlem Brundtland, the Director-General of the World Health Organization in 2002 - “… the developed countries became rich before they became old, the developing countries will become old before they become rich.” The population in Asia-Pacific has tripled... Read More.
About 46% of our respondents began using Patanjali products after recommendations from friends or relatives. Though the (direct) influence of Baba Ramdev Yoga camps appears low in this survey, these are a vital channel for Patanjali. We found that most of... Read More.
When we hear terms like “disruption” of industries or economies, it invariably conjures up images of technology driven innovators. Google and Facebook have altered the face of advertising. Youtube is threatening television, while Uber has changed personal transportation forever. Amazon... Read More.
