Recently, I received a request from one of our vendors to spare time for a feedback call. I readily agreed, partly due to my own interest in such studies, and also as appreciation for their good work. Unfortunately, the questions had... Read More.
Perception on the quality of an engineering product is closely related to the quality of after-sales service that goes with it. Most B2B customers of industrial equipment place quality of the product on top or in the top 2-3 most important... Read More.
Brand perception is important because having a strong brand helps open many more doors for a company - with current and potential customers, financiers, potential partners and employees, among others. So when you want to understand how your brand is perceived... Read More.
I like to look at reviews before buying things and I imagine others do too. While it is easy to find reviews and comments on consumer durables - like hair dryers, refrigerators, washing machines and so - on social media,... Read More.
Globally, safety is one of the top three parameters considered by buyers while purchasing cars. In India, we still lack stringent regulations related to basic use of safety features in vehicles. The government is working towards covering this important aspect... Read More.
In order to tap opportunities beyond the metros and tier I cities in India, healthcare devices suppliers need to do much more than enhance their distribution networks and sales reach in smaller cities and towns. Most medical device suppliers are primarily... Read More.
The Indian automotive industry is expected to see substantial growth in the next decade, despite near-term concerns. With a vehicular penetration of only 15 cars per thousand persons, India is one of the most promising auto markets in the world.... Read More.
In the next 5 years, more than 25% of the cars in India will be connected to the internet. As automotive technology evolves, consumers are demanding additional infotainment features and functions along with the basic expectations of safety and efficiency.... Read More.
Service quality determines manufacturing success Recently, I’ve been reading a lot about “manufacturing as a service” – which is mostly about disruptive cloud-based models we might see in future. Later, while reviewing one of our customer perception studies for a traditional... Read More.
For businesses of all kinds, yesterday’s success is history. What matters is the future. As a result, competitive and market intelligence analysts are routinely tasked with forecasting market (or product) growth. Very often, business plans are built on such forecasts. But... Read More.
