Typically, in a Voice of Customer (VoC) study, marketers seek to understand customer perceptions across various parameters; typically pricing, brand, quality, after sales service, and so on. And at the end of the exercise, they want aggregated scores on a... Read More.
About the global BPO industry Riding on the back of customer relationship management (CRM) and voice-related services, the global BPO industry stands at ~USD 150 billion as on date. Despite a relatively slow growth rate in the last few years, the... Read More.
The other day I saw an Airtel ad, where a young man was playing a game on his mobile phone, while his Dad complained about his irresponsible behavior - not paying the electricity bill on time. Within seconds the son... Read More.
One of the biggest challenges for competitive intelligence (CI) analysts in India is the lack of adequate documentation and statistics. Real estate is among the least documented sectors in India. But a new legislation in the pipeline could change this... Read More.
The New Year invariably prompts writers and bloggers to introspect, ruminate and summarize. And I’m not immune to the syndrome, so here are some thoughts on how the business research and competitive/market intelligence landscape in India will evolve in 2014. More... Read More.
For several years now, there has been a clear divergence in performance between the “new” private sector banks and their state owned counterparts. Though this divergence was already visible pre-2008; post crisis, the difference has become stark, across a number... Read More.
Even after 50 years of independence, India still displays a unique portrait of overflowing godowns and decaying food on the one hand, while a significant part of the country's population goes hungry. India currently ranks a low 66th among 105... Read More.
Few weeks back when I was shopping for groceries, upon requesting a particular brand of yogurt the shopkeeper tells me, “Madam, we don’t keep that brand these days. The distributors don’t have refrigerated vehicles and because of this product goes... Read More.
Elections are back, and so are opinion polls. As usual, this has caused much acrimonious debate - not only on the results, but on the efficacy of opinion polls themselves. One group dismisses all polls as unscientific, another views them as... Read More.
Supply deficit in warehousing in India is 120 mn sq ft – and growing Till about a decade ago, warehousing in India was synonymous with a shed – four walls, no ventilation, no temperature controls and a lack of hygiene. A... Read More.
