The client required high level information on business programmes offered by over 5000 global universities. Our research provided a global perspective of the universities with a focus on the accounting programs that could have students in accounting certification
A Dutch university wanted to partner with educational institutes in India that were involved in vocational training. We identified and profiled institutions that could be suitable partners for the university. The project also included identifying reputed agents who could market the client's courses to Indian students.
An e-tutoring services company wanted to expand their business in the US with the aim to acquire customers based on volumes. We helped determine whether there was a B2B market in the US for online tutoring in math, statistics, and the sciences for high schools and undergraduates. Our analysis helped the client identify target customers and create a targeted marketing strategy to approach them.
An e-learning firm, keen to diversify their revenue stream, wanted to launch entrance examination courses in India related to foreign undergraduate education. In-depth interviews with education counsellors, international schools, students, parents, and training institutes catering to education abroad, helped establish the potential for such courses. Based on our research, we recommended an entry strategy in terms of product, target segments and pricing.
An established university in the UK, responsible for professional learning and development, wanted to understand their competitive landscape. Their main areas of interest were education, health & wellbeing, and emergency planning in select foreign markets. Using our secondary and primary research foreign language capabilities, ValueNotes identified the current competitors, and their clients by geography and service.
A global investment group wanted to evaluate acquisition opportunities in the African K-12 space. ValueNotes surveyed parents from private schools in Cape Town and Johannesburg to understand their selection criteria and satisfaction levels of their children's schools. Despite the challenging task of conducting face-to-face interviews with parents at the school gates, we were able to establish parents' preferred private national curriculum schools; the reasons behind the choice; their preference for a particular examination board.
A US educational materials publisher wanted to understand the competitive landscape for formative assessment solutions in order to make decisions about the future direction of, and investment in, their own platforms. Our report provided insights into the competitors' product focus, geographic footprint (district- or nation-wide schools), product / sales strategies, features & functionality of their platforms, and pricing and support offered by each.
The client wanted to assess the market opportunity for their financial aptitude test offering and establish the size of the target market. Our database - of over 5,000 educational institutions in finance, business, economics, mathematics, computer sciences and engineering - helped the client connect with their target market worldwide and establish their interest levels.
An e-learning company wanted to assess the market opportunity for an online program in business communication targeted at graduates and young professionals. In-depth interviews with end-users, competitors and industry experts helped us provide an analysis of the delivery models adopted by competitors offering similar courses, customer preferences, and the current market size and future potential for the target product.
An online training provider wanted to understand the competitive landscape for two areas of training in the UK market. In-depth desk research helped us identify the major players and their offering in each area, their costs and positioning, and sales volume. The information was analyzed by various parameters such as costs, product positioning and sales volumes.
The objective of the study was to understand the scope of e-learning for medical education in Japan - players, price points, platforms for disseminating information, and the preferred methods of payment by customers. A combination of desk research and interviews with university professors and the ministries of education, culture, sports, science and technology helped establish that the e-learning market in Japan, specifically for medical education, was in a nascent stage and had started to gain traction driven by government initiatives.
Our research for a US client analyzed demand for specified certification courses, types of players, courses offered, training methods, pricing strategy, strategic partnerships. We helped develop client's go-to-market strategy by providing inputs on product positioning/pricing, key target segments, and channel partners.
A leading Indian training institute wanted to benchmark its training content. ValueNotes conceptualized and designed a rating model for training content and delivery. We connected with educational experts and training heads of large corporations to get their perspectives on the key ingredients of world-class training content.
A global consulting firm wanted to understand trends in admission tests for the top-tier business schools in India, with a focus on the extent of standardization, preferred tests, and the impact on revenues. Required extensive interviews with admission heads and decision-makers at the top business schools in India.
Interviewed vice chancellors, registrars, deans at more than 70 universities to understand adoption of online testing. Findings on market potential, efficiency & cost benefits to the examination system were presented at an EDGE conference, and helped diminish the gap between perception and transformation potential of technology in exams.
Assessed the market opportunity in distance and vocational education in India, including options for partnering with Indian universities. In-depth interviews with leading players, experts, consultants, and heads of key educational institutions and regulatory bodies like Ministry of Education, UGC, AICTE.
A study to assess the potential for selling the existing international school book titles of the client in international schools and reputed private schools in selected cities in India. In-depth interviews with senior officials at selected target schools in Mumbai and Delhi provided actual key influencer insights.
A potential foreign investor wanted to understand the investment opportunity of distance learning and vocational institutes in India. The study involved establishing the prospects for these sectors by gathering industry insights through in-depth interviews with leading players in the industry, experts and consultants.
Studied Executive Training Programs offered by 8 (specified) recognized universities in the world for a leading US business school. Provided details of all courses with fee structures, timings & duration, key topics covered and student profile.
What our clients have to say about us…
We found the training report quite useful and have started using it as a framework while we develop content. At the end of the year we will come back for another round of bench-marking so that we can evaluate our progress – A leading sales training institute