Power and Electrical Equipment
A consulting firm wanted to construct a "day in the life of a consumer" to understand the usage of transformer devices, and the value derived from these devices based on the needs being met. A web survey was carried out among 4000 respondents across the US, UK, Taiwan and France. The responses were analysed by "personas" - based on pre-defined segmentation buckets.
A leading manufacturer of UPS systems wanted to understand the services industry for UPSs in India. In-depth interviews with manufacturers and distributors established the industry trends and size of the services market. The pricing and business models adopted by manufacturers were provided. The views of customers highlighted the unmet needs and areas that the client needed to focus on to increase penetration in the services market.
A consultancy firm, focused on power and energy services, wanted to map the opportunity across 21 sectors in India. Given the dearth of information available on this service segment, the ratio of electricity expenditure by revenue for a representative sample of firms was analysed to estimate the electricity expenditure for each sector. For final validation, interviews with industry experts were conducted.
A world leader in connectivity, looking to expand their EMI filters business, wanted to establish the market size in India. In-depth interviews with manufacturers, dealers & distributors, and industry experts highlighted the key industry trends, provided insights into the competitive landscape, established the market size of EMI filters - by value & volume - in India, and provided an estimate of the size of the potential market.
A leading Fortune 500 electronics company wanted to establish the market size and landscape of India's distribution market for electronic components, and identify distributors they could tie up with. Secondary research (using company annual filings, exim data, and other government sources), and in-depth interviews with vendors, end-users and distributors helped determine the total addressable market, and the contribution of distributors across regions, customer segments, and product categories.
A multinational company, manufacturing connectors in India, was looking to have a better understanding of their competition in the country through an in-depth analysis of their competitors' financial statements. Data was sourced from ROC filings; and where ROC filings were unavailable, interviews were conducted with executives at different levels at the respective firms. The financial analysis included revenues and gross margins by segment and product.
The client wanted to gain a perspective on the historic, current and forecasted market size for optical fibre preforms, optical fibres and optical cables. They also want to establish the competitive landscape for these products. The in-scope Japanese companies were global leaders in the optical fibre industry.
A global energy provider in Germany wanted to gain an overview of prospective customers for natural gas in the European automotive industry. In-depth secondary research provided insights on the customers business, product portfolio, and energy needs and consumption. The intelligence enabled the client to position their marketing appropriately.
A developer of a specialised cooling technology based in the UK wanted to penetrate the Asian market. The client's target customer was the beverage sector. A combination of telephonic interviews and secondary research helped identify the key markets, the market size, growth opportunity and potential channel partners in specific countries in the region.
A multinational company, manufacturing connectors in India, was losing market share, and hence needed an assessment of their competitor's competitive edge. In-depth interviews with industry experts, present and past employees, and distributors helped establish the competitor's sales strategy & growth path, organisation structure, key management profiles, product roadmap, manufacturing capabilities, and their supply chain. Based on our research, our client was able to reformulate their strategy and improve the win-ratio in key customer segments.
The client wanted to understand the market potential for its precision soft magnetic components business in India, and gauge the propensity of its existing customers for other imported electronic components. In-depth interviews with industry experts and electronic equipment and inductor manufacturers helped establish the market size, key competitors, challenges and the willingness of customers to buy other electronic components.
The study established the market size of vacuum contactors, segmented by voltage range, end-users and applications. In-depth interviews with electrical contactor manufacturers, end-users, industry associations and electrical experts helped map the competitive landscape, usage preferences and patterns, & supply chain. Recommendations on focus areas - product range, priority industries and regions, and distribution channels - were also provided.
A customer satisfaction study in India for a German lighting control gear manufacturer helped establish their buying preferences and product & brand perception based on parameters such as product range / quality, price, reliability, after sales service, and user friendliness. ValueNotes recommended the products, end-users and distribution channels the client needed to focus on, thus enabling the client to improve their products & services and eventually increase their market presence.
A European manufacturer of LED display products - used in door buttons, warning & signal devises, step lights & floor lamps, traffic lights, etc - wanted to understand the market size, current usage, growth rates, future potential and competitive landscape for their various LED products in the metro, railways, buses and elevator segments in India. ValueNotes conducted extensive primary research to deliver actionable insights to the client.
We provided insights into buying preferences, product & brand perceptions, expectations, and overall satisfaction levels. Rating parameters included product range and quality, price, shelf life, reliability, after sales service, and user friendliness. The research provided inputs on product mix, key customer segments & distribution strategies.
Our research established market size, structure, competitor market shares, product portfolios, distribution, pricing, and growth potential by product segment, end-user application, price segment, and region - backed by interviews with >100 experts, competitors, end-users and retailers/distributors.
An assessment of the lighting needs of the Indian horticulture and floriculture sectors - focused on greenhouses, tissue culture and indoor facilities . Via extensive interviews with growers, breeders & industry experts, we analyzed the value chain; estimated market size by type of lighting solution (incandescent, LEDs, luminaries, etc); by area, geography & crop type.
News selection and short write-ups for a Power Newsletter. This included researching approximately 70 sites for releases, announcements, new projects, new policy initiatives, pilot programs and field trials and mergers and acquisitions in the Power sector that were relevant to the Smart Grid.
An alternator manufacturer required a strategic market growth study to measure trends in migration of diesel generator set manufacturing from ASEAN to China. In-depth interviews with manufacturers helped understand key manufacturing location trends, impact of regulation, and drivers / inhibitors for genset manufacturers.
A leading energy company wanted to their competitors' participation in the distributed energy sector. We studied 40 energy companies with operations in solar, biogas, wind, etc. - focused on their initiatives in Brazil, China, India, South Africa and Vietnam. Analyzed product ranges, their usage, customers and partners (local governments, NGOs).
A US-based manufacturer of power conditioning and distribution solutions to large data centres, wanted to assess the potential of the Indian market. The research study assessed the customer landscape (insurance companies, banks, telcos, large corporates), competitor landscape, and impact of influencers, and possible modes of entry.
An industry leader in lighting solutions for business, home and outdoor applications, wanted market research on markets in Australia, India & Singapore. In-depth interviews with retailers and contractors in these regions helped profile retailers; analyze brands and their distribution channels; and understand how buying decisions were made.
A multinational lighting company wanted to establish the overall market trends in the Indian lighting industry, and analyze the competitive landscape. The project involved estimating the sales and market shares of 12 leading Indian lighting firms, by product type (lamps, luminaries), technology (LED + incandescent, fluorescent, HID, CFL, Halogen), and end-use application segment.
Identified acquisition targets (across the world) among companies providing services, solutions and products in information monitoring (smart energy), environment protection, energy efficiency and renewable energy. The analysis was based on defined performance parameters, the clients strategic needs, and possible valuations.
A leading German utilities company wanted to evaluate the utility metering market potential in India for water, electricity and piped gas. We analyzed pricing, consumption, real estate trends and regulation, and introduced the client to potential private partners and key government agencies.
The client required a reports with insights on the investment opportunities in North America's critical power market. The report included a detailed analysis of the industry segmentation, market size and growth, market dynamics, customer adoption trends, key technologies, and vendor landscape.
Evaluated the energy distribution, automation, remote power, demand response enabling hardware and software market opportunities by analyzing vendor landscape, trends, regulation, research programs, and important pilots and demonstrations.
The client's strategic intent was to lower production costs by sourcing from Asia. This sourcing study assessed the target companies manufacturing capabilities - especially in 100-2000 kVA range, and expertise in IGBT & PCBs. Three suppliers were short-listed after interactions with management, dealers and customers.
The client required insights on the investment opportunities in international microgrid projects. The multi-country analyzed microgrid projects and participants, with a focus on South Asia (India, China, Australia, New Zealand), South America (Argentina, Brazil, Mexico), Japan and Korea.
What our clients have to say about us…
Giving equal weightage to all parts of the scope was really good. There were no excuses made for any data gaps. Everything was well balanced and covered properly. The level of commitment to finish the project within time was exceptional. The project planning was very good, as there were no last minute rushes – A leading global player in the un-interruptible power supplies and associated power conditioning products