Automobile OEMs and their suppliers face a multitude of challenges. These include:

  • The need to globalize and build a presence in fast growing markets
  • Intense competition from incumbents as well as new entrants
  • Rapid changes in technology
  • Differing and increasingly onerous regulations around safety and emissions
  • Ever more aware customers


We work with auto parts makers and suppliers across the value chain to help them identify emerging opportunities and threats, assess new markets and understand customer perceptions. We help our customers make informed decisions by answering a variety of key intelligence questions, such as:

  • What does my customer think of my brand/product?
  • How do I compare with my customer? (On sales, product, service, or other relevant factors)
  • How will regulation or technology influence new model launches?
  • What is the best location for my factory?
  • How will the market grow and why?

Project Examples

Opportunity assessment study for engineered plastics in curing bladders

A Dutch MNC wanted to develop their entry strategy in the tyre curing bladders market, and establish the possibility of the tyre industry using their engineered plastic material for manufacturing curing bladders instead of butyl rubber which was normally used. In-depth interviews with tyre OEMs, curing bladder manufacturers and material experts helped establish the material properties of a curing bladder, material preference of manufacturers, and the willingness of tyre OEMs to shift to a new material.

Competitive intelligence study on retread rubber manufacturers

A retreading material manufacturer required CI on its competitors - organizational structures, financials, product pricing and future investment plans with respect to pre-cured tread rubber, vulcanizing cement and bonding gum. Interviews with senior executives and sales employees, ex-employees and distributors provided insights into the future strategy of these firms and also helped triangulate the information from secondary sources.

Awareness of ABS + Airbags among OEM dealerships in India

An automotive firm wanted to assess the awareness levels of ABS + airbags among OEM dealerships and also understand customer perceptions. A survey of OEM dealer sales teams and a mystery shopping exercise highlighted the need for OEMs to train their sales teams on the necessity of ABS + airbags, and also create a targeted campaign to educate them. The research helped the client boost their ABS + airbags sales.

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