I am not going to repeat the “great” India story. Notwithstanding current problems, PE investors understand that India will grow substantially in the long run, and an under-served population of well over a billion makes this a market that cannot... Read More.
Recently when I purchased a new car, the service executive at the shop asked me to sign a blank customer feedback form, that too before I got the delivery of the car! Being a research analyst and knowing the importance... Read More.
Today, as global and local economies struggle to grow, traditional sales and marketing strategies are proving less and less effective. Companies are less motivated to take on new vendors or try new services, decision making is agonizingly slow, and pricing... Read More.
There is no business in this world that can afford to ignore the voice of their customers. Time and again businesses have relied on Voice of Customer (VoC) studies to improve bottom line profitability, drive top-line revenue growth, come up... Read More.
CSS and VOC - Two popular methods for customer feedback. The challenges to human communication are well documented. If communication between individuals can be so challenging, then what about communication between two organizations of at least a 100 people each! Clients usually... Read More.
Recently my elder cousin who is not internet friendly made her first e-commerce purchase from a popular e-commerce portal (Flipkart). She was delighted by the cash-on-delivery (COD) option provided by them because she wouldn’t have to depend on her husband... Read More.
The Indian higher education sector is in the midst of tremendous growth and change. The population demographic has created an unprecedented number of young people in this country. The scale of the problem that India faces in terms of educating... Read More.
Courier deliveries are a common occurrence at our offices; some of them returning with packages. Yes, you guessed right... Read More.
The Book Industry Study Group’s research has shown a massive acceleration of e-books adoption by consumers in the final quarter of 2010, and the start of 2011, when e-books took off in earnest. The exhibit titled “% Book Buyers Who... Read More.
The bankruptcy of Monitor Group, the consulting firm, has come as a shock to the followers of the strategy gurus who set up the firm - Michael Porter and Mark Fuller. No management education is complete without a cogitation of... Read More.
