Much has been written and said about the bungled ONGC divestment. About the fact that LIC was forced to bail out the issue. About how the pricing left nothing on the table for investors. About how regulation was twisted to... Read More.
Last week’s Oscars had all the usual drama with the unforeseen winners and the expected list of movies winning the golden statuette. In the hours leading to the award ceremony, the Twitter-verse was abuzz with predictions and expectations from the... Read More.
Competitive intelligence is not only about knowing how to find the information you are looking for. It is also about Asking questions that are relevant to your business. The decision makers who will use the CI need to be involved in... Read More.
Social media is probably one of the fastest to have achieved the ‘must have’ status among all marketing initiatives. The sheer number of people that it manages to arrest along its growth path is any marketers delight. Even other marketing... Read More.
Gathering competitor information, identifying industry and market trends, profiling potential customers and suppliers, assessing technology, conducting economic and political analysis, etc. These are only a handful of the many CI focus areas that attending a trade show can help with.... Read More.
How have super markets changed our lives? The concept that led to the inception of Wal-Mart, and made it the world’s largest company was “making everything available under one roof”. A one stop shop for all your day to day... Read More.
Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on. These industries are interested to know where the disposable income resides by geography, occupation,... Read More.
“Can you do research and tell me what my key intelligence topic should be?” was a request from a market intelligence analyst to us recently. What he was actually saying, is that he needs pointers on what trends or developments... Read More.
The news of companies cancelling outsourcing contracts and moving jobs either in-house or to another vendor hardly creates ripples any more. However, the impact on the two parties involved in the engagement is worth thousands of dollars. The failure is... Read More.
‘Spending the 31st night at home for the first time since the last 10 years' - This was the latest Facebook update of one of my friends who works with a mid-sized investment banking boutique firm in Mumbai. The poor guy had... Read More.
