30 Jul 10 Social media for CI?

Social mediaThe social media revolution has changed the way we interact with each other. Platforms such as Facebook, Orkut, Linkedin, blogs, forums, online communities, message boards, etc. have become mediums for everyone across the globe to exchange thoughts, ideas and opinions. The power of such a large number of people communicating and collaborating with virtually no barriers is unimaginable.

Among other things, customers are extremely vocal about their likes, dislikes, needs, wants and desires on social platforms. And often, competitors are also equally loud in discussing upcoming products / services, customer support for known issues, apart from company promotion. It then makes business sense to track the opinions of all these stakeholders. These online communications could contribute greatly towards meeting the myriad strategic objectives of collecting competitive intelligence.

Is the competitive intelligence community leveraging this seemingly infinite resource pool? How many CI professionals are actually harnessing the power of social media, as a part of their CI framework? How are they doing so, and what benefits are they experiencing? For the benefit of the competitive intelligence community at large, we intend to find out…

We would really appreciate it if you could take a few minutes to fill out this online survey on the use of social media for competitive intelligence here.

All respondents will receive a summary of the key survey findings.  Look forward to your valuable inputs!

Varsha Chitale

Varsha led the competitive intelligence practice at ValueNotes. As part of her drive to educate India Inc. on the merits of competitive intelligence, she often conducted webinars and seminars on CI for senior executives of Indian companies.

  • Steve Shaker
    Posted at 18:08h, 30 July Reply

    Although the CI community may be further along than other business arenas at using SNS, most CI professionals are unaware of the power and capabilities for the conduct of competitive intelligence. Most are aware of Facebook and LnkedIn but don’t realize there are approximately 100 professional, business, scientific, engineering social networking sites situated throughout the world, some more geographically based, others more industry niche focused. A great deal can be learned from the content on social identity groups which have a presense on these sites, as well as analytics that can be derived from link analysis and social network analysis related to supply chain and business connectivity. It also can provide basis for in depth primary research.

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