Recently when I purchased a new car, the service executive at the shop asked me to sign a blank customer feedback form, that too before I got the delivery of the car! Being a research analyst and knowing the importance... Read More.
Today, as global and local economies struggle to grow, traditional sales and marketing strategies are proving less and less effective. Companies are less motivated to take on new vendors or try new services, decision making is agonizingly slow, and pricing... Read More.
There is no business in this world that can afford to ignore the voice of their customers. Time and again businesses have relied on Voice of Customer (VoC) studies to improve bottom line profitability, drive top-line revenue growth, come up... Read More.
CSS and VOC - Two popular methods for customer feedback. The challenges to human communication are well documented. If communication between individuals can be so challenging, then what about communication between two organizations of at least a 100 people each! Clients usually... Read More.
