Understanding customer needs is top priority for CXOs during Covid-19, according to ValueNotes Survey - Companies cited understanding customer needs and identifying new growth opportunities as their top priorities for the next 3-6 months - Despite these priorities, more than half the... Read More.
A recent survey of senior executives at companies around the world found very similar reactions – regardless of company size or geographical location. The immediate and obvious response has been to cut costs and ensure liquidity, even while maintaining operations... Read More.
Given the incessant noise around big data and analytics, businesses are scrambling to board the train. And a lot of money is being spent on data collection and technology. The impression is that AI and machine learning algorithms will magically... Read More.
[vc_row][vc_column width="1/2"][vc_column_text]OBJECTIVE A fund management firm had invested in online businesses across a selection of sunrise sectors, such as online classifieds, recruitment, real estate… They required a deeper understanding of these sectors to help them decide whether or not they should... Read More.
[vc_row][vc_column width="1/2"][vc_column_text]OBJECTIVE A leading multi-brand apparel and accessories retailer was facing dwindling sales despite an increase in footfall at their retail outlets. While earlier research had proved that the stores were strategically located and were attracting the right target audience, the... Read More.
[vc_row][vc_column width="1/6"][vc_column_text] [/vc_column_text][/vc_column][vc_column width="2/3"][vc_column_text] [/vc_column_text][vc_column_text] Welcome to the July issue of ValueNotes Connect. In the age of digital platforms, artificial intelligence and the Internet of Things, the world of work is bound to transform. It’s not just the nature of work that is changing,... Read More.
Very few (if any) organizations will admit they don’t conduct win-loss analysis. After all, this is now deemed integral to every sales process. Since every CRM has a field for “Reasons for loss”, it is easy enough to analyze. Any analysis... Read More.
[vc_row][vc_column width="1/6"][vc_column_text] [/vc_column_text][/vc_column][vc_column width="2/3"][vc_column_text] [/vc_column_text][vc_column_text] Welcome to the January issue of ValueNotes Connect. We’d like to wish all our readers the very best for the New Year! Businesses today are becoming more and more concerned about how their customers perceive them. After all, statistics show... Read More.
Customer feedback is very important for the success of any business. Half the battle is won by ensuring that there is a constant feedback mechanism. The next step is analyzing the feedback. Positive feedback is good for the morale, and... Read More.
Got milk? This is the iconic caption of the sales pitch developed by the California Milk Processor Board, which after trying to sell milk directly with not very positive results, tweaked the approach and identified various situations where consumers needed... Read More.
