ValueNotes hosted a webinar on “Navigating India’s complex market using actionable intelligence” on 8th May 2013. The interactive session provided insights on ways to overcome some of the challenges of gathering actionable market intelligence in India.

Watch the recording of the webinar and download the slide presentation Watch the recording of the webinar and download the slide presentation


Navigating India’s complex market using actionable intelligence


What with a challenging regulatory regime, huge cultural differences within a large geography, very poor levels of documentation / research –doing business in India can be daunting.


  • Most of the economic activity in India is undocumented or at best under-documented.
  • Barring a few sectors, most industries are characterised by a large number of small companies.
  • The unorganised sector in India constitutes approximately 60% of the country’s GDP and employs over 92% of the workforce.


Gathering competitive intelligence (CI) in such a scenario is challenging. While it is not possible to get anywhere close to perfect information in this scenario, it is possible to extract actionable inputs.


Key take-aways of the presentation

  • Understand characteristics of markets in India
  • Gain pointers on approaches to gaining actionable intelligence in this environment
  • Learn the practical aspects of gathering market intelligence through relevant case studies



  • Included competitive intelligence professionals and practitioners from around the world
  • Senior executives who use competitive intelligence
  • Market research professionals



Arun Jethmalani, Managing Director, ValueNotes


Arun’s 30-year working career spans IT services outsourcing, management consulting, market research, equity research, competitive intelligence and web publishing. He has been extensively published in leading magazines and newspapers. He is a regular speaker at technology, Internet, finance and outsourcing events, and has lectured at several educational institutions. Arun has presented at several SCIP conferences in the US, Europe and Latin America. He is the current chairman of SCIP (Strategic and Competitive Intelligence Professionals) India Chapter
Arun holds a B Tech from IIT Bombay, and an MS from Duke University, NC, USA.


Varsha Chitale, Director, CI Practice, ValueNotes


Varsha has been a CI practitioner for over a decade, and has close to 20 years’ experience in research and consulting. She has been widely published and has presented at several Indian and international events (including SCIP conferences). She writes a regular blog on CI and manages a LinkedIn group “Competitive Intelligence Network India”.
Varsha holds an MSc in Economics from the London School of Economics, and is a qualified CFA.


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