Examples of competitive intelligence failures and blind spots are cited to emphasize the importance and value of CI to an organization. A recent one is the failure of Blockbuster to see opportunity to take its business online – a blunder... Read More.
The latest buzz word in the sphere of online marketing is return on investment (RoI) on social media marketing. Marketers and top management want to know the effectiveness of their social media strategy to promote brand awareness, and how it... Read More.
I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent? Most companies that approach us for intelligence, want it in a tearing hurry. That some kinds of tactical intelligence is often required immediately is understandable. Sales... Read More.
HCL Technologies, a leading global IT services provider, will work with Blue Shield of California and use its iCRM web based tool, Proprietary ICD 10 Transformation Framework, to help the company with its ICD 10 remediation. This will help Blue... Read More.
When you need research to answer a particular problem, how do you decide whether you will use secondary or primary research? Or, what the mix of the two will be? Do you decide on the basis of the budget you... Read More.
Much has been written and said about the bungled ONGC divestment. About the fact that LIC was forced to bail out the issue. About how the pricing left nothing on the table for investors. About how regulation was twisted to... Read More.
Last week’s Oscars had all the usual drama with the unforeseen winners and the expected list of movies winning the golden statuette. In the hours leading to the award ceremony, the Twitter-verse was abuzz with predictions and expectations from the... Read More.
