Perception on the quality of an engineering product is closely related to the quality of after-sales service that goes with it. Most B2B customers of industrial equipment place quality of the product on top or in the top 2-3 most important... Read More.
Brand perception is important because having a strong brand helps open many more doors for a company - with current and potential customers, financiers, potential partners and employees, among others. So when you want to understand how your brand is perceived... Read More.
I like to look at reviews before buying things and I imagine others do too. While it is easy to find reviews and comments on consumer durables - like hair dryers, refrigerators, washing machines and so - on social media,... Read More.
Globally, safety is one of the top three parameters considered by buyers while purchasing cars. In India, we still lack stringent regulations related to basic use of safety features in vehicles. The government is working towards covering this important aspect... Read More.
