Varsha led the competitive intelligence practice at ValueNotes. As part of her drive to educate India Inc. on the merits of competitive intelligence, she often conducted webinars and seminars on CI for senior executives of Indian companies.
Recently my friend was looking to move his office. He finally zeroed in on two places and was simply not able to choose between them. Place A was closer to home, but B was larger and had better ambience. But... Read More.
Part I : It’s a different world today
In today’s inter-connected world, working with partners – often on a different continent, is considered par for the course. Companies, large and small, work with formal and informal networks to stay competitive.
Given their... Read More.
Part II: Before you start: Preparation and partner Due diligence
1. Why are we doing this?
There are several reasons why we seek partners. These could be tactical, such as lack of bandwidth or time. Or they could be strategic, in terms... Read More.
Part III : Setting expectations: Define, and re-define
1. Be crystal clear about what you want done (or what you have to do)
Research briefs can be maddeningly vague. A “table of contents” does not tell you how much depth is needed.... Read More.
Part IV: Deliver the RoI: Build & Sustain
1. Ramp up gradually
If you’re planning to give out a fair quantum of regular work, don’t do it all at one go. In our experience, any such relationship takes up to 3 months... Read More.
Recently when I was in Kuala Lumpur for one of my projects, I had a tryst with the developmental saga of Malaysia. Whether it was the infrastructure or the economic sentiment within industries, the country left an impact on my... Read More.