Varsha led the competitive intelligence practice at ValueNotes. As part of her drive to educate India Inc. on the merits of competitive intelligence, she often conducted webinars and seminars on CI for senior executives of Indian companies.
Competitive intelligence is not only about knowing how to find the information you are looking for. It is also about
Asking questions that are relevant to your business. The decision makers who will use the CI need to be involved in... Read More.
Social media is probably one of the fastest to have achieved the ‘must have’ status among all marketing initiatives. The sheer number of people that it manages to arrest along its growth path is any marketers delight. Even other marketing... Read More.
Gathering competitor information, identifying industry and market trends, profiling potential customers and suppliers, assessing technology, conducting economic and political analysis, etc. These are only a handful of the many CI focus areas that attending a trade show can help with.... Read More.
How have super markets changed our lives? The concept that led to the inception of Wal-Mart, and made it the world’s largest company was “making everything available under one roof”. A one stop shop for all your day to day... Read More.
Disposable income is a key growth driver for several industries in India such as consumer durables, automobiles, tourism, education, real estate, telecom, entertainment, BFSI and so on.
These industries are interested to know where the disposable income resides by geography, occupation,... Read More.