09 Mar 10 Actionable analysis in an imperfect environment: A guide to CI in India

Practitioners of competitive intelligence (CI) in most developed markets are accustomed to applying analytical and statistical tools to in-depth information which are available in standard database formats and collected from reliable sources. However, India can overwhelm even the most astute CI practitioner, as many traditional methodologies don’t work in the Indian context. More…

published in SCIP’s Competitive Intelligence Magazine, March 2010

Varsha Chitale

Varsha led the competitive intelligence practice at ValueNotes. As part of her drive to educate India Inc. on the merits of competitive intelligence, she often conducted webinars and seminars on CI for senior executives of Indian companies.

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