- Insights into actions and strategies to fight the Covid-19 crisis A survey of senior executives at companies around the world found that more than half have reduced their marketing spend in the last quarter. Given that demand has dried up in most sectors, this appears logical. However, the most important priority for CXOs is to understand changing customer needs.... Read More
- Leveraging Data: Mindset comes before technology Businesses are scrambling to board the train of big data and analytics. Before worrying about data collection and technology, ideally, organizations must drill down from business objectives to define their key intelligence topics (KITs) and key intelligence questions (KIQs). And then finally come to technology!... Read More
- Win Loss is not CRM analysis Very few (if any) organizations will admit they don’t conduct win-loss analysis. After all, this is now deemed integral to every sales process. Since every CRM has a field for “Reasons for loss”, it is easy enough to analyze. Any analysis is only as good as the data that is available. Yet, majority of organizations…... Read More
- Bad customer feedback is good for business! - ValueNotes Intelligence Customer feedback is very important for the success of any business. We examine some instances where negative feedback resulted in new business for clients.... Read More
- Have you found your eureka moment? - ValueNotes Strategic Intelligence The success of any business lies in understanding the customer psyche, needs and expectations. So how do you identify your customers’ unmet needs?... Read More
- Net Promoter Score: Is it just about the score? How is the Net Promoter Score, a key metric for customer loyalty, being used? Are companies genuinely keen to listen or is customer feedback mere compliance?... Read More
- Revisiting ROI on competitive intelligence A new study on use of competitive intelligence in organisations confirms that there is significant return on investment in CI.... Read More
- Getting past customer intelligence jargon Tapping into the minds of customers - through voice of customer (VOC), customer satisfaction or win-loss studies - requires a carefully designed research... Read More
- NPS Analysis – Only getting a score is not sufficient I shared with him my 3 ‘quality control’ questions that I always ask, while designing any new NPS study.... Read More
- Brand perception – entwining of product quality & after-sales Perception on the quality of an engineering product is closely related to the quality of after-sales service that goes with it.... Read More
- 10 trends for 2021 - and not all about technology or Covid! The start of a year invariably leads to a flurry of articles and prognosis about key trends for the future. Many of these are extrapolations from the recent past. Here are the 10 trends for 2021, and not all are about technology or Covid-19...... Read More
- Will China continue to be the world’s factory? The US-China trade war, rising tariffs, Covid-19 and uncertainty has fuelled a growing movement in several countries to try and reduce their economic dependence on China. While it is proving extremely difficult to replace the “China factory”, the immediate task is to identify alternate options.... Read More
- Winners (and losers) in the time of Covid-19 Most industries had a challenging time in the first quarter of 2020. An analysis of the sectors that were most and least affected by the Covid-19 pandemic in Q1 2020.... Read More
- Random thoughts on Life in the post-Covid19 world It is now clear that we’re seeing the worst health and economic crisis, ever. The world has fundamentally changed. Here are some key changes that we can expect. Thinking about how to face the future with positivity is far more productive than obsessing with daily Corona statistics and media bombing.... Read More
- Future of work – II The future of work (or a significant part of it) will be informal, gig-like - and driven by services. Manufacturing jobs will be created, but not enough to make a significant dent – given the extent of automation and threats from 3D printing. How do we prepare for this?... Read More
- Urban Infrastructure – Opportunity or Disaster? Big opportunities are often linked to big challenges. Figuring out how to bring investment to urban infrastructure will not only provide a huge boost to GDP and prospects for a large number of businesses, but also substantially improve the quality of life for billions.... Read More
- Global Residential Renovation: A huge untracked opportunity? Could the renovation market be the next big focus area for the construction industry? Much of the world’s building stock is in need of renovation. For the first time since 2014, EU's renovation sector will see stronger growth than new construction by 2020.... Read More
- Climate change: Opportunity in threat Europe had its warmest August on record this year. The media has been swamped with stories about hurricanes, wild fires, floods and earthquakes across the globe. As I write this, Hurricane Florence and Typhoon Mangkhut are wreaking ravage in Asia and North America. Over a decade ago, the documentary - An Inconvenient Truth - drew…... Read More
- Trouble brewing in Patanjali? - ValueNotes Strategic Intelligence With revenue targets of Rs. 20,000 cr. by 2017-18 - a feat that many companies just dream about - Patanjali has already crossed the half-way mark. But trouble seems to be brewing just under the surface and cracks are appearing in Patanjali’s business.... Read More
- Green buildings in India - Fad or reality? - ValueNotes Strategic Intelligence After a period of little regard towards environmentally sustainable construction practices and compromises in energy efficiency, India is slowly but surely, taking steps to build an ecosystem to support green buildings with various initiatives. Is this a fad or reality?... Read More
