The latest buzz word in the sphere of online marketing is return on investment (RoI) on social media marketing. Marketers and top management want to know the effectiveness of their social media strategy to promote brand awareness, and how it... Read More.
I understand that competitive intelligence is important. But why are competitive intelligence needs always urgent? Most companies that approach us for intelligence, want it in a tearing hurry. That some kinds of tactical intelligence is often required immediately is understandable. Sales... Read More.
HCL Technologies, a leading global IT services provider, will work with Blue Shield of California and use its iCRM web based tool, Proprietary ICD 10 Transformation Framework, to help the company with its ICD 10 remediation. This will help Blue... Read More.
When you need research to answer a particular problem, how do you decide whether you will use secondary or primary research? Or, what the mix of the two will be? Do you decide on the basis of the budget you... Read More.
Much has been written and said about the bungled ONGC divestment. About the fact that LIC was forced to bail out the issue. About how the pricing left nothing on the table for investors. About how regulation was twisted to... Read More.
Last week’s Oscars had all the usual drama with the unforeseen winners and the expected list of movies winning the golden statuette. In the hours leading to the award ceremony, the Twitter-verse was abuzz with predictions and expectations from the... Read More.
Competitive intelligence is not only about knowing how to find the information you are looking for. It is also about Asking questions that are relevant to your business. The decision makers who will use the CI need to be involved in... Read More.
Social media is probably one of the fastest to have achieved the ‘must have’ status among all marketing initiatives. The sheer number of people that it manages to arrest along its growth path is any marketers delight. Even other marketing... Read More.
Gathering competitor information, identifying industry and market trends, profiling potential customers and suppliers, assessing technology, conducting economic and political analysis, etc. These are only a handful of the many CI focus areas that attending a trade show can help with.... Read More.
How have super markets changed our lives? The concept that led to the inception of Wal-Mart, and made it the world’s largest company was “making everything available under one roof”. A one stop shop for all your day to day... Read More.
