|Voice of Customer enables Fortune 100 company tap $80 million opportunity
A multi-product engineering company, with a large product portfolio for the hospitals sector, wanted to develop a strategy that would help them penetrate India’s growing hospital sector.
The company was unclear on how large their market was, and how best they should approach their customers – a problem that was worsened by the unorganized and fragmented hospital sector. Moreover, they didn’t have a good understanding of the hospitals’ needs and purchasing behaviour.
ValueNotes designed a unique solution built on Voice of Customer, combined with competitor and market intelligence. We gathered customer intelligence on over 60 product categories through in-depth face-to-face & telephonic interviews with >650 decision-makers in over 100 hospitals.