In economic downturn, managers face challenge of low marketing budgets. Market research could help these managers over come these constraints and increase sales. New business plans could be assessed based on feasibility study... Read More.
After the incidence between NDTV and Neilsen, many respondents have started questioning the research data published. But the real problem with any research lies in the faulty scope and methodology. Highly diversified and fragmented markets like India need a customized... Read More.
The blog tries to capture the irony represented by the ValueNotes research that almost all the CXOs feel that the economy and their industry will under perform; most feel that they can outperform their competitors because the fundamentals are good... Read More.