The Competitive Intelligence Machinery

Return on investment (ROI) in competitive intelligence can be maximized by bringing in continuous improvement in the machinery and process that delivers it.


Great things are done by a series of small things brought together


CI teams don’t operate in isolation. They rely on

  • Internal networks within different parts of the organization (HR, sales and marketing, finance, procurement, etc.) for key intelligence inputs
  • Other functions for their operations – for example HR for recruiting the right analysts for the team, Finance to approve budgets for the team, Facilities to help them with their IT needs, and so on
  • Supporting processes such as knowledge management systems, intranets, etc. to store knowledge and communicate it with the rest of the organization


For an efficient CI function, its delivery process needs to work seamlessly with other organization processes in a unified well oiled machine.


ValueNotes helps you maximize the ROI on your competitive intelligence by identifying gaps and suggesting improvement.


You can’t improve what you don’t measure


Talk to our Competitive Intelligence Consultant: Call us on +91 20 66231700 or email us on

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