Setting up interviews in Thailand

A consulting company was conducting a market study to understand the addressable market for PVFs (pipes, valves and fittings) in Thailand. They wanted to gauge how receptive customers were in the region. Interviews were set up with strategic sourcing managers and procurement heads of companies to understand their requirements and the purchasing process.

Intelligence on competitor revenues

A global engineering firm wanted to establish the revenues and product lines of its competitors' operations in India. Interviews with marketing heads, sales managers, production and plant managers, and dealers and distributors provided information on segmental revenue for the last five years and growth estimates for each competitor. The research also presented the market size and future growth rates for the products in India.

Opportunity assessment for HVAC control panels in the automotive sector in India

An electronic product manufacturer in the automobile industry was looking to enter the HVAC market in India. Interviews with leading HVAC and control panel manufacturers, 4-wheeler OEMs and industry experts provided insights into the current market estimates and projected growth rates by product, the competitive landscape and customer requirements. We recommended an entry strategy in terms of target customers and product categories.

Thought leadership report highlighting the taxation structure in India’s IT/ITeS industry

Our client wanted to position themselves as a leading tax advisory firm amongst IT/ITeS companies. Through a thought leadership report, they were able to showcase India as a go-to offshoring destination, despite the country's ambiguous tax structure. Interviews with leading IT firms and industry associations highlighted the current state of India's IT/ITeS industry, upcoming IT locations across the globe, and a detailed outlay of the taxation laws for the industry.

Customer intelligence for the European shipping industry

An international manufacturer of winches required intelligence on their prospective clients viz. shipyards. Research using published data, sourced from online directories targeted at Europe's shipping industry such as World Shipping Register and Europa, provided insights into the total number of potential customers and their typical profiles. Through our research, we presented the client with a potential list of prospects they could target.

Market sizing of commercial vehicles used by parcel courier express providers

A provider of stop-and-go technology for light commercial vehicles - that allowed consumers to save energy and emission output - believed that the technology was best suited for LCVs used by parcel courier express providers. In-depth interviews with fleet managers, operations managers and administration departments of India's leading courier companies helped establish the market size for LCVs, types of vehicles used, and the future demand.

Market sizing of column pipes in western India

A leading manufacturer of column pipes wanted to establish the potential size of their market in western India. They also required a voice of customer study to understand the perception of customers towards their brand vis-a-vis competitors. In-depth interviews with manufacturers, distributors, system integrators, and end-users of column pipes helped determine the market size and potential market, and provided an analysis of the competitive landscape.

Market sizing of EMI filters in India

A world leader in connectivity, looking to expand their EMI filters business, wanted to establish the market size in India. In-depth interviews with manufacturers, dealers & distributors, and industry experts highlighted the key industry trends, provided insights into the competitive landscape, established the market size of EMI filters - by value & volume - in India, and provided an estimate of the size of the potential market.

Opportunity assessment & competitor intelligence study in the airport retail market

A global FMCG company required an overview of India's airport retail market, and an understanding of the ownership models of four major competitors in the food & beverages and cosmetics & accessories categories. Airport operators, retail consultants and retail outlet operators were interviewed to establish the functioning of different retail outlets in these airports, and highlight the procedures and clearances associated with establishing retail outlets in airports.

Competitor landscape of global winch manufacturers

An international manufacturer of winches wanted to establish the competitive landscape across the globe. Extensive research, using country-specific online trade directories and magazines, helped create a comprehensive database of all the competitors and their product portfolios. Based on our research, the client formulated their market entry strategy for each country, focusing on markets where the demand for their products was high and had low competition.