Insights-
Project Examples
A global vaccine research & development organization wanted to develop an affordable rotavirus vaccine. In order to carry out clinical trials, they needed to raise up to US$ 50mn. We identified events and forums that grants organizations typically attended. We also identified donor organisations - in India, North America, Middle East, West Europe and Norway - that supported such trials, and who could potentially commit to the required funding.
Market study of sorbents in 14 European countries
A Fortune 500 company wanted to understand the market for sorbents across 14 European countries. ValueNotes used local language experts to conduct interviews with sorbent distributors across the region who provided valuable insights into the market size, the current and future opportunities, and the dominant product segments. Based on our research, the client developed a sales and marketing programme that was steered towards where the opportunities existed.
Feasibility study for corporate catering
A corporate catering firm wanted to assess the market for its services and identify potential clients. In-depth interviews with decision-makers (head of the companies' purchase & administration departments) and end-users provided information on their current caterers, price points, number of employees, and the companies' willingness to change to a new caterer. Based on our research, the client was able to reformulate their marketing strategy.
Due diligence study to benchmark competitors in the virtual card industry
A UK-based global provider of dedicated payment solutions wanted to understand their competition in the virtual card industry. Virtual cards is a technology that allows users to set up a one-time valid credit/prepaid card account with a bank or an independent entity that can be used to purchase goods and services. Our research helped the client assess their competitors on the basis of their commercial terms, funding models and data reporting capabilities.
Channel partner margin study for tissue paper converters
A large paper mill, looking to launch new consumable products, required an assessment of channel partner margins at different levels in the supply chain in the tissue paper segment in India. Interviews with senior management (production and sales & marketing executives) and distributors of converters, helped determine the diverse supply chain models, operating business models, and the margins by product segment and brand.
Supplier selection study for decorative lighting fixtures
An importer of high quality lighting fixtures in the US wanted to gauge the feasibility of sourcing decorative lighting fixtures from India rather than China. They also wanted to identify Indian manufacturers who could be potential business partners. We presented a comparison of the business environment between India and China. Over 200 Indian manufacturers of decorative lighting fixtures were identified; eight were shortlisted based on their financial stability and manufacturing, designing and export capabilities.
Segment analysis of the banking & card payment systems market in India
A Baltic-based IT firm wanted to assess the attractiveness of India's banking and card payment systems market. Interviews with industry experts and competitors provided an analysis of the country's banking ecosystem, the current market size segmented by product and customer, future trends, and the competitor and customer landscape. Based on the research, the client was able to prepare a comprehensive market entry strategy for India.
Competition benchmark investigation project for bearing manufacturers
A Japanese bearing manufacturer required a competitive benchmarking study of bearing manufacturers in India. Interviews with authorized distributors highlighted the margins prevalent in the industry, and critical data points such as part numbers of bearings, end-user industry applications, turnovers, and imports/exports. The client was able to benchmark, and successfully position, themselves against their competitors in India.
Opportunity assessment of India’s beauty and grooming market
An international online distributor of beauty products for spas, beauty salons, and personal grooming outlets wanted to understand the market for beauty salons in India. In-depth interviews with suppliers, industry associations and experts, and salon owners provided insights into the market size, number of salons, their spending patterns and buying behaviour. Our research helped establish the growth prospects of the market and the opportunities.
Market sizing study of the crucibles market in India
The client wanted to establish India's market size of crucibles and the demand by various segments. Published data - from industry associations, trade journals, and government statistics; and in-depth interviews with foundry managers, vendors, associations and distributors, provided insights into the market size, growth and growth drivers, and industry trends. Our research helped the client formulate a customer penetration strategy for each segment.
