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  • Project Examples
    Study of the garden & lawn equipment market in Australia
    A manufacturer of outdoor power and watering products required a deeper understanding of the power lawn and garden equipment market in Australia, with a focus on industry trends related to channels. In-depth interviews with dealers and retailers established the market size for approximately 15 product categories and a growth forecast for the next five years.
    Market sizing study for corrugated sheet market in India
    A global association of corrugated packaging manufacturers wanted to analyse the demand for corrugated products in India, and understand the key factors influencing demand. In-depth interviews with leading corrugated packaging and container board manufacturers in India provided an understanding of the current market scenario and future trends. A production forecast and future growth in demand was also provided.
    Market sizing of the training & certification industry in the financial services sector
    As part of a growth plan, a leading training firm wanted to understand the training & certification market for the financial services industry in APAC, South Africa, and the Middle East, and identify the most viable countries. A blend of secondary research and interviews with the demand & supply segments established the market scenario, growth by geography, and profiles of leading customers.
    Market study of air conditioners in 24 Indian cities
    A manufacturer of air conditioners wanted to understand the current demand and expected growth for residential and commercial air conditioners across India. In-depth interviews with distributors, retailers and sales managers of competitors highlighted the market trends, and current and future demand. The study included competitors' sales & marketing strategies and their market share.
    Market size of services & customer intelligence in the UPS Segment in India
    A leading manufacturer of UPS systems wanted to understand the services industry for UPSs in India. In-depth interviews with manufacturers and distributors established the industry trends and size of the services market. The pricing and business models adopted by manufacturers were provided. The views of customers highlighted the unmet needs and areas that the client needed to focus on to increase penetration in the services market.
    Opportunity assessment study of the power & energy services market in India
    A consultancy firm, focused on power and energy services, wanted to map the opportunity across 21 sectors in India. Given the dearth of information available on this service segment, the ratio of electricity expenditure by revenue for a representative sample of firms was analysed to estimate the electricity expenditure for each sector. For final validation, interviews with industry experts were conducted.
    Study on e-commerce business models in the FMCG sector
    A leading Indian FMCG company wanted to expand their presence in the e-commerce space. In-depth interviews with accomplished and upcoming e-tailers helped map the supply-chain of the sector, and provided insights on how other FMCG firms were approaching e-commerce. Information about the competitors' sales structure, business model, revenue sources, cost structures & profitability, and growth projections was captured.
    Market study for a HVAC control panel manufacturer
    A global manufacturer of HVAC control panels, used in the automobile industry, wanted to understand the current and future market trends in India. In-depth interviews with senior executives in HVAC and auto companies helped establish future trends and demand for automobiles in India. A customer and competitive landscape was provided, with an emphasis on vendor-OEM relations. The study helped the client plan their business strategy for the following year, areas to focus on, and risk factors.
    Ongoing research support for an Australian diversified conglomerate
    The client, an Australian conglomerate, required a dedicated research team to provide them with research support services. Their objective was to identify companies and sectors they could invest in. Research requests included targeted list generation based on specific parameters, company profiles, and market and industry reports. Despite the time difference, the client was able to achieve their objectives by receiving timely outputs at a competitive cost.
    Market study of reverse osmosis membranes
    As part of a global study to identify the growing markets for reverse osmosis purification, an international consulting firm wanted an assessment of the Indian market and the competitive landscape. Interviews with senior engineers at leading OEM, EPC and O&M companies, and end-user firms provided insights into the preferred reverse osmosis suppliers and an end-user perception about suppliers. Critical price points and challenges faced by suppliers were also highlighted.
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