Awareness of ABS + Airbags among OEM dealerships in India

An automotive firm wanted to assess the awareness levels of ABS + airbags among OEM dealerships and also understand customer perceptions. A survey of OEM dealer sales teams and a mystery shopping exercise highlighted the need for OEMs to train their sales teams on the necessity of ABS + airbags, and also create a targeted campaign to educate them. The research helped the client boost their ABS + airbags sales.

Market sizing & voice of customer study for the Indian healthcare furniture industry

A furniture manufacturer, keen to expand their business in hospitals, wanted to establish the addressable market, customer segments and competitor landscape. In-depth interviews with hospitals helped establish expenditure budgets by 37 furniture product categories, level of price sensitivity and procurement procedures. Competitor and dealer interviews highlighted market share by company and distribution & sales models.

Market sizing study of the positive displacement (PD) blowers market in India

A Swiss high-tech industrial group, specializing in machine and plant engineering, was looking to enter the industrial blowers segment. In-depth interviews with industry experts, competitors, channel partners, builders, architects and contractors helped establish the market size of PD blowers - by volume and value, the size of the potential market, an analysis of the competitive landscape, and the untapped lucrative segments.

Competitive intelligence on unlisted cement companies in India

A leading cement manufacturer and trader wanted to gather competitive intelligence to benchmark their current capabilities with that of unlisted companies in a similar business line. This study outlined the cost structure, manufacturing footprint, export volumes and production capabilities of the target companies.

Market intelligence on online clinical information services

The client, offering business research and market information databases on developing markets to medical equipment and healthcare management companies, wanted to understand the market for clinical information systems. Interviews - with heads of departments, clinicians, and purchase managers, across private and public hospitals in India - helped establish the usage and need of these systems.

Luxury car consumer study in India

A leading consulting firm's client wanted to understand the image profiles of buyers of luxury cars in India such as Mercedes, Audi, Lexus, etc. In-depth interviews with owners of luxury cars in Mumbai, New Delhi, Bangalore and Kochi highlighted their preferences and tendencies towards luxury car purchases. Respondents were selected based on multiple criteria and segmented into inheritors, professionals, business owners and executives.

Market sizing of the 3D printing industry

The client wanted to establish the market size, trends, forecast and competitor landscape of the 3D printing industry in Europe. Our research highlighted the potential applications of 3D printing, specifically in the healthcare and education sectors. Competitor activities were monitored for investments, partnerships, and reseller agreements.

Market study of the IT & BPO market in US, UK and APAC region

The National ICT Association in Malaysia wanted to understand the outsourcing industry in the US, UK and APAC region, and estimate the size of the opportunity. In-depth interviews with industry associations, service providers and buyer companies highlighted the demand for ITO & BPO services by country and end-user industries. The study determined the preferred business and pricing models, and the impact of new technology trends on buyer preferences.

Market study on the publishing outsourcing industry

An asset management company wanted to understand the global publishing outsourcing business, with a focus on India as an outsourcing hub. In-depth interviews with publishers as well as service providers establish the market size and expected growth in the books and STM (science, technology & medical) segments. The study identified key technology trends and a comparison of salaries and billing rates across outsourcing destinations.

Customer opinions on the usage of electronic devices on daily basis

A consulting firm wanted to construct a "day in the life of a consumer" to understand the usage of transformer devices, and the value derived from these devices based on the needs being met. A web survey was carried out among 4000 respondents across the US, UK, Taiwan and France. The responses were analysed by "personas" - based on pre-defined segmentation buckets.