Insights-
Project Examples
As part of a continuous engagement, the weekly summaries include news about the strategic initiatives taken by our client's key competitor in the greeting cards and gift items industry. The monthly summaries comprise information about the client's 'online' competitors and distribution channel partners. Our outputs are made to look as fun and alluring as everything associated with the greeting cards industry is.
Competitive intelligence study on retread rubber manufacturers
A retreading material manufacturer required CI on its competitors - organizational structures, financials, product pricing and future investment plans with respect to pre-cured tread rubber, vulcanizing cement and bonding gum. Interviews with senior executives and sales employees, ex-employees and distributors provided insights into the future strategy of these firms and also helped triangulate the information from secondary sources.
Product testing study for a paper towel manufacturer
A paper towels manufacturer that had developed a new patented product, required customer feedback prior to the product launch. A blind test was conducted on 200 respondents for four different brands of paper towels. The brands were rated on parameters such as strength, absorbency, etc. Insights into how end-users evaluated the patented product helped the client gauge it would perform vis-a-vis competing brands.
Primary interviews in Australia, Vietnam and India
As part of a large global study, an international research firm required interviews to be conducted with engineered stone manufacturers in Australia, Vietnam and India. The objective was to get insights into the market size and future trends of the industry in these regions.
India partner selection study
A card payment systems company, based in Latvia, wanted to meet prospective clients in India as part of their India market entry strategy. ValueNotes helped the client set up appointments with key decision makers in different banks and organizations related to card-based payments.
Distribution network study of competitors
A leading manufacturer of pneumatic products wanted to gather competitive intelligence to benchmark their distribution strategy with that of two key competitors in a similar business line. The study outlined the cost structure, manufacturing footprint, supply chain, key influencers, stocking strategy, distribution models, etc. of the target companies.
Market study of steel partitions in the UK
A manufacturer of steel partitions in the UK required information about the market size and potential growth of double skin steel partitions in the country. They also wanted to understand who the key influencers in the supply chain were. This study outlined the current market size, forecast, key competitors and influencers.
Acquisition target identification
Our client, a software major, wanted to identify prospects for M&A. ValueNotes identified prospective firms on various parameters i.e. services offered, revenues and profitability, headcount etc. The target list helped the client shortlist the most suitable prospects.
Market study of online tutoring in the US
An e-tutoring services company wanted to expand their business in the US with the aim to acquire customers based on volumes. We helped determine whether there was a B2B market in the US for online tutoring in math, statistics, and the sciences for high schools and undergraduates. Our analysis helped the client identify target customers and create a targeted marketing strategy to approach them.
Thought leadership for a legal consulting firm
A renowned legal consulting firm - whose focus was on improving profitability - wanted to showcase their consulting expertise to small and mid-sized law firms. ValueNotes designed and developed a white paper which was republished in leading law journals. This served as an effective marketing tool and helped the client engage with potential customers.
