Marketing Research on the Indian Lighting industry

A multinational lighting company wanted to establish the overall market trends in the Indian lighting industry, and analyze the competitive landscape. The project involved estimating the sales and market shares of 12 leading Indian lighting firms, by product type (lamps, luminaries), technology (LED + incandescent, fluorescent, HID, CFL, Halogen), and end-use application segment.

Market sizing of the beauty salon market in India

The client, a multinational FMCG company, was looking to understand the scope of franchising in the beauty business. The study included sizing the beauty salon market in India; establishing growth estimates, drivers, inhibitors, and industry trends; an analysis of key user segments; nature of products and services available in the market; and the competitor landscape, including detailed profiles.

Tourism property benchmarking in Europe

The client wanted to assess the high-end luxury property market in the Mediterranean region. The research involved operational and commercial benchmarking of luxury beach and golf resort projects. Detailed project profiles with SWOT analysis helped our client eliminate unattractive investment options.

Market research on perceptions towards financial products

A banking industry association wanted to research changing consumer behaviour post global financial crisis. The study captured perceptions on portfolio allocation & risk appetite, retirement plans, investment strategies, and competing financial products – highlighting needed innovation & price sensitivity in fixed-price banking products

Estimation of insurable assets in the manufacturing sector in India

An analysis of 150,000 Indian companies by size (insurable assets), location and sector. We derived empirical relationships between insurable assets and gross fixed assets, for variations in company age and size across 48 industry verticals. The data helped map the general insurance market by sector & location.

Market segmentation and market sizing of the Kaolin Market

The client, a pioneer in the industrial mineral segment in India, required a detailed assessment of potential opportunities for kaolin in the paint and paper industries in India. The study analyzed consumption and supply of various grades of kaolin; pricing; market size and growth estimates; competitive landscape; and SWOT analysis.

Market opportunity & expansion strategy in the Indian pumps industry

Our research on the positive displacement (PD) pump market in India helped a US pump manufacturer assess the market opportunity and develop expansion strategy for the Indian market. Included market size & structure, distribution channels, mystery shopping (for pricing), competitor landscape, promotion strategies and growth trends..

Impact of the global financial crisis on selected emerging economies

This research study analyzed the impact of the global financial crisis on the banks and industries in Argentina, Ecuador, Indonesia, Russia, and Uruguay. The report highlighted impact on currency markets, equity markets, cash rates, government bonds, credit rates and corporate defaults in these countries.

Market intelligence on global pension systems

The client required a detailed analysis of the pension systems in Chile, Ireland, Singapore, Sweden, Switzerland, and the UK. The report analyzed regulation; market structure; retirement/pension adequacy; choice of model (compulsory / voluntary, private / public); competitive landscape; pension product pricing; current trends and expected developments in each market

Offshoring of automotive design and engineering services to India

Review of the emerging opportunity in automotive and engineering design; for niche design firms, OEMs and IT companies. This report included trends, insights and competitor analysis. The research included interviews with top executives (CEOs/VPs) of automotive design vendors in India.