Market opportunity assessment of processed foods in India

Research objective: To determine market size, and estimate future growth in four processed food segments - snack foods, soups, sauces, and ready-to-eat / ready-to-serve foods - in India. The report included an analysis of growth trends and drivers, cultural issues, exports, industry capacities, and shift from traditional foods.

Competitor analysis of software vendors to the discrete manufacturing industry

The client, a leading global vendor of enterprise software, required a competitive assessment of the sales and marketing strategies / positioning of global software vendors in the discrete manufacturing industry. The study included interviews conducted in the US, with software vendors, distributors and industry experts.

Location analysis for a multinational automotive parts supplier

Our client wanted to benchmark key Indian auto clusters based on various parameters, including: raw material availability; cost of production, manpower, water, power and land; infrastructure and logistics, industrial policies and fiscal incentives, political risk, and economic development. Our SWOT analysis and scoring methodology helped the client choose an optimal location.

Opportunities in the distance education & vocational training markets in India

Assessed the market opportunity in distance and vocational education in India, including options for partnering with Indian universities. In-depth interviews with leading players, experts, consultants, and heads of key educational institutions and regulatory bodies like Ministry of Education, UGC, AICTE.

Market Size Estimation for a scientific journal publisher

Estimated the market size for scientific content in India focused on 3 main groups - Pharma / biotech companies, academic institutes and research units. Included in depth interviews with scientists to analyze content usage, unfulfilled need assessment, budget constraints, and drivers of spend on scientific content.

Competitive and market assessment of the Indian sales training industry

A provider of sales & retail management (S&RM) training in India wanted to understand its competitive position. The benchmarking study mapped the client's products & positioning against key competitors. The research also identified new high-growth verticals and potential partners.

Market Study on the Chlor-Alkali industry in India

Detailed research on the chlor-alkali industry in India for an international chemicals and pharmaceutical group. The industry study included sourcing strategies, costs of raw materials, key competitors and customer segments; along with demand projections for the caustic soda industry

Competitive intelligence on fire fighting polymers

A global chemical major wanted to track the entry of a competitor into the Indian fire fighting polymers market. We researched the competitor's strategic imperatives, development plans, and technical specifications - backed by primary interviews with channel partners, stakeholders and industry experts.

Competitor Profiles of global packaging company operations in Asia

An international packaging company wanted to tweak their market expansion strategy for Asia. We profiled the Asian operations of >15 leading competitors. Focus areas included geographic presence, nature of operations in each Asian country, ownership structure, revenue & profit analysis by product segment, and strategies for each country.

Market intelligence on the European chemical industry:

The client recently launched chemical products targeted at the leather industry, and wanted to identify its competitors in this segment. The report provided detailed information on the dealers and manufacturers of similar products in Europe.