The client wanted to set up a premium drug rehabilitation centre in India catering to the needs of high net worth individuals (HNIs). They wanted to understand the industry, both from a demand side (the rehab needs of HNIs), and from the supply side (existing centres). A survey of over 600 respondents - with industry experts, heads of rehab centres, government officials and healthcare professionals - provided an overview of the services currently available in India and the key offerings of premium centres.
Interviews with experts in the commercial laundry equipment market in India
A management consulting firm in China wanted to establish the size of India's commercial laundry equipment market and determine the investment opportunities in the sector. In-depth interviews were conducted with supply chain partners, manufacturers of laundry equipment and end-users (professional laundromat operators, hospital & hotel laundry heads and owners of laundry facilities).
Customer intelligence for a leading pneumatic & fluid control products manufacturer
Our client wanted to establish the satisfaction levels amongst its customers in Australia, New Zealand and India. In particular, they wanted to know why some customers discontinued their relationships with them. We conducted a voice of customer study via telephone interviews with technical executives and managers from energy, industrial automation, railways and commercial vehicle companies in the region.
Opportunity assessment for outsourcing in the domestic BFSI sector for a mutual fund transfer agency
The client wanted to target specific customers in the BFSI sector to offer them outsourcing services. Our research covered the vendor landscape and each of these customer segments - regulations, level of outsourcing, key needs & gaps, and outsourcing trends and forecasts. Interviews with vendors, customers, and experts from across India provided a detailed mapping of vendors with customers and the services provided by them.
Patient Perception study towards Rheumatoid arthritis
Expert interview with practicing Rheumatoid arthritis physicians in India to establish patient attitudes as a precursor to a multi-centre, randomized, double-blind, placebo-controlled trial of a fully human anti-TNF monoclonal antibody.
Partner identification of vocational institutes for a Dutch university
A Dutch university wanted to partner with educational institutes in India that were involved in vocational training. We identified and profiled institutions that could be suitable partners for the university. The project also included identifying reputed agents who could market the client's courses to Indian students.
Market assessment study of remote support & remote access tools
A global leader in desktop virtualization & data centre management wanted to estimate the market size, establish the market structure & regulatory framework, and determine the key drivers & inhibitors of remote support and remote access tools in India. Our research included an analysis of key customer segments' behavior in industries such as ITeS, BFSI, manufacturing, healthcare, education, retail, telecom and government. Over 350 interviews were conducted with industry experts, ministries & associations, key OEMs/competitors, and customers.
Competitor intelligence study for a leading e-tailing company
An e-tailing company wanted to track their biggest competitor in India to get an overall picture of their operations, profitability and future outlook. In-depth interviews with industry stakeholders helped gathered critical information on customer base, gross merchandise value, marketing activities, financials, service capability, technology, organization structure and customer support capabilities.
Database of surgeons & gastroenterologists across Europe
An organizer of exhibitions, targeted at the medical fraternity, wanted to reach out to surgeons and gastroenterologists in 22 countries across Europe. ValueNotes built a target list of 100,000 contacts with data such as the clinics the contact was attached to, address, contact details, area of speciality, personal contact information, etc. The database was created by mining various publicly available online databases of hospitals and doctors across all countries.
Real-time news alert on the global breast cancer drugs market
A strategy consulting firm wanted to track the competitive landscape of breast cancer drugs globally. Information sources were trawled for details on drug approvals, research milestones, pre-clinical trials, future developments, etc. The competition's marketing strategies, launch plans and planned targets were captured. Wherever available, the perceptions and feedback of doctors and patients were included.