Insights-
Project Examples
We analyzed the market for value-added maintenance services in food & beverage, hospitality, paper, pharmaceutical, rubber, tyres, and textiles. Over 300 interviews with customers, competitors and experts helped analyze maintenance challenges, typical causes of downtime/outages, and customer buying behaviour.
War gaming workshop for multinational looking to increase market share in India
ValueNotes was engaged conduct a War Game to facilitate formulation of a superior competitive business strategy for the company's operations in India. ValueNotes conducted intensive research, created a "playbook", and a strategy workshop, that simulates competitor behaviour and responses to arrive at the optimum strategy for the company.
Competitive intelligence for an international elevator company
A leading international elevator company was interested in knowing what high-end customers and end users thought of their competitors' services and offerings. Interviews were conducted across four Indian cities to determine the preferences of residential and commercial customers in elevator maintenance and contract conditions.
Market sizing – selected segments of the Indian home automation industry
A global specialist in electrical and digital building systems wanted to expand their presence in home automation in India, map the competition, and understand the customer value chain in the residential and hospitality segments. Interviews with manufacturers, distributors, system integrators, and end-users helped deliver actionable insights.
Designed a rating model to assess and benchmark training content
A leading Indian training institute wanted to benchmark its training content. ValueNotes conceptualized and designed a rating model for training content and delivery. We connected with educational experts and training heads of large corporations to get their perspectives on the key ingredients of world-class training content.
Online content benchmarking for a global consulting & technology firm
A leading technology services firm wanted to benchmark their online marketing - website, content and social media activity - against competitors. Online activities and content (blogs, white papers, case studies) are monitored for quality, frequency and relevance. The analysis helps the client optimize their online marketing communication strategy.
Voice of customer study to determine desired features of a new product
A German automotive and engineering firm - faced with increasing competition and dissatisfied customers - was restructuring their product strategy. Our analysis of customer perceptions/needs helped the client formulate their product differentiation strategy and design a new product.
Market size for automotive HVAC systems and climate control panels in India
A global manufacturer of automotive climate control systems wanted to understand the market and competitive environment for automotive HVAC systems and climate control panels in India. In-depth interviews with major automotive OEMs helped understand buying behaviour and preferences of OEMs.
Analysis of the regulatory environment for chemical manufacturers in the Gulf
A US-based private equity investor was interested in understanding the varied regulations governing chemical manufacturers across the Gulf region. The primary focus was on safety regulation. ValueNotes leveraged expert interviews to understand on-the-ground realities on enforcement and monitoring of regulation.
Competitive intelligence for a multinational packaging solutions company
Our client wanted to verify competitor plans to develop a product similar to theirs. In-depth field-work with industry experts, regulatory bodies, clients, and vendors across the value chain provided on-the-ground information on competitor product development plans. This has helped our client assess risk and fine-tune their own strategies.
