Insights-
Project Examples
Designed and created a quarterly magazine for customers of a leading BPO serving banking and financial customers. Developed research-backed content with a focus on process innovation in banking, with case studies and best practice analysis.
Customer satisfaction survey for lighting control gears for a German client
We provided insights into buying preferences, product & brand perceptions, expectations, and overall satisfaction levels. Rating parameters included product range and quality, price, shelf life, reliability, after sales service, and user friendliness. The research provided inputs on product mix, key customer segments & distribution strategies.
Market assessment of the Indian training industry
The client wanted to enter the professional skills development training industry serving the hospitality and banking & financial services industries. Our research highlighted competitor product offerings; locations; organization structure (particularly sales teams and trainers); pricing and marketing strategies; strategic partnerships; etc.
Price benchmarking for paints in India
ValueNotes tracks monthly changes of paint prices across 100 outlets across India, for a number of products - both client's and their competitors. This allows their sales team to monitor actual pricing and discounts on the ground, and accordingly tailor their sales strategies on a continuous basis.
Opportunity assessment of certification courses in the Indian market
Our research for a US client analyzed demand for specified certification courses, types of players, courses offered, training methods, pricing strategy, strategic partnerships. We helped develop client's go-to-market strategy by providing inputs on product positioning/pricing, key target segments, and channel partners.
Market study on vegetable seeds in India
Our client wanted to understand the market for specified vegetable seeds in 17 Indian states. Over 700 interviews across the country with dealers & distributors, industry experts, academics and researchers; helped analyze market by type of seed & geography, value chain, pricing and distribution; and trends towards high-yield seed varieties.
Market study of LED retrofit lamps in India for a European leader in lighting
Our research established market size, structure, competitor market shares, product portfolios, distribution, pricing, and growth potential by product segment, end-user application, price segment, and region - backed by interviews with >100 experts, competitors, end-users and retailers/distributors.
Customer perception and needs assessment study
A manufacturer of marking & coding equipment wanted to expand in India. The objective of the research was to establish the customer perception of the competing industrial printer manufacturers. We analyzed buyer preferences of buyers in segments such as food & beverage, pharmaceuticals, auto ancillaries, etc.
Market study on lighting needs in Indian horticulture & floriculture
An assessment of the lighting needs of the Indian horticulture and floriculture sectors - focused on greenhouses, tissue culture and indoor facilities . Via extensive interviews with growers, breeders & industry experts, we analyzed the value chain; estimated market size by type of lighting solution (incandescent, LEDs, luminaries, etc); by area, geography & crop type.
Market study on braking systems in India
A leading provider of hydraulic braking systems wanted to understand the braking behaviour of two-wheeler riders in India. Insights into braking patterns and habits of riders, and their confidence in existing braking systems helped our client assess the feasibility of future braking products targeted at this segment.
