Insights-
Project Examples
A leading provider of electronic fuel injection (EFI) systems wanted to understand the awareness and value proposition of EFI systems for two-wheelers in India. Our research provided insights into the buying propensity of EFI systems by Indian consumers, which helped the client convince their OEMs on the feasibility of the systems in the two-wheeler segment.
Customer survey for a jewellery exhibition destination
A global exhibition organizer wanted to understand the perceptions and preferences of jewellery exhibitors regarding the ideal destination for an exhibition in the Asia-Pacific region. In-depth interviews with potential exhibitors based in the US and Europe helped the client select the most appropriate destination for the exhibition.
Study on oil change intervals for international car models in SE Asia
A leading oil lubricant manufacturer wanted to understand the typical oil change intervals for 15 premium car models in Hong Kong, Malaysia, Singapore and Thailand. ValueNotes conducted extensive primary interviews with authorized car dealers in these countries to establish the information.
Lead generation for an IT products company
The client wanted to enhance their lead generation and prospecting processes to improve their sales conversion rates. A detailed analysis of their existing customers and leads helped establish a correlation. Based on our research, we set up an appropriate process for generating new leads, and advised them on their go-to-market strategy.
Market intelligence on the real estate brokerage business in India
An investment bank wanted to validate the potential of a real estate brokerage business in India via the franchisee route. The report provided an overview of the Indian real estate market, the current state of the real estate brokerage business, and the business practices of a leading franchisee-based brokerage in the country. Through in-depth interviews we established the current market size and future growth potential.
Competitive intelligence for a US-based boutique consulting firm
The client wanted to understand the worldwide benchmarking capabilities of 12 large consulting and research firms, in terms of their benchmarking offering, revenues, number of full-time employees, and their functional and industrial focus. A close examination all the case studies, brochures, white papers, news articles, press releases, etc. of these firms; coupled with our CI capabilities to conduct in-depth interviews with benchmarking experts enabled us to provide the client with a complete summary of the benchmarking capabilities of these firms.
Monitoring new projects across industries for an integrated automation & software solutions provider
The client wanted to align their business development strategy in India with the expected growth trends across industries - automobile, mining, oil & gas, chemicals, real estate, infrastructure, defence & space, aviation and power. Extensive secondary research across government websites and databases, and in-depth interviews with industry experts helped establish growth projections and expected investments, project costs, estimated timeframes, etc, in the sub-sectors.
Competitive intelligence on the sensors & switches business in India
The client wanted to understand the competitive landscape for their sensing and control industrial business. Our research determined the competitors' dealer networks; manufacturing, engineering and sales set up; product portfolio; and their strategies for the next three years. The study helped the client understand the industry verticals where sensors and switches were used, along with their applications.
Market intelligence for a fall protection equipment manufacturer
The client wanted to evaluate the regulations governing health and safety standards, and establish the market potential and distribution network for safety equipment in India. In-depth interviews with procurement and safety officers across sectors such as power, oil & gas, construction, mining, transportation, and telecommunication, helped establish brand perceptions, factors influencing procurement, distribution network, market attractiveness, government regulations, value chain, and potential distribution partners.
E-learning market for medical education in Japan
The objective of the study was to understand the scope of e-learning for medical education in Japan - players, price points, platforms for disseminating information, and the preferred methods of payment by customers. A combination of desk research and interviews with university professors and the ministries of education, culture, sports, science and technology helped establish that the e-learning market in Japan, specifically for medical education, was in a nascent stage and had started to gain traction driven by government initiatives.
