Market study on the use of personal protective equipment in India

A manufacturer of personal protective equipment (PPE) wanted to validate their own estimate of the market size to create a more effective sales and marketing strategy. Through in-depth primary interviews, our research was able to establish the market size & future growth; PPE needs and current usage in sectors such as metals & mining, automotive, auto ancillaries; average PPE spend per employee; company / government / industry-specific safety norms; and the influence of worker unions.

Market study on single phase online UPSs in India

A UPS manufacturer wanted to understand their competitive positioning based on customer perceptions across 16 Indian states. In-depth interviews with over 300 market participants helped establish the market size of UPSs in the country, and identified competitors, their market shares, distribution channels, pricing, etc. Our recommendations suggested the type of UPS, end-users and distribution channels the client needed to focus on, thus helping them formulate their long-term India strategy.

Value chain intelligence of the low voltage switchgear market in India

A global specialist in electrical and digital building infrastructure wanted to increase their presence in the low voltage switchgear market in the industrial and commercial segments in India. In-depth interviews with component suppliers/manufacturers, distributors, panel builders, and end-users established the current value chain and engagement models used by component suppliers and panel builders. The study also identified and profiled potential panel builders whom the client could engage with.

Voice of customer study for a global lighting component manufacturer

A customer satisfaction study in India for a German lighting control gear manufacturer helped establish their buying preferences and product & brand perception based on parameters such as product range / quality, price, reliability, after sales service, and user friendliness. ValueNotes recommended the products, end-users and distribution channels the client needed to focus on, thus enabling the client to improve their products & services and eventually increase their market presence.

Overview of the support offered to pensioners by councils in the UK

Developed a Frienderly Index - for councils in England, Ireland and Scotland - based on parameters such as transportation frequency, parking facilities, etc. Our findings helped the client rank the councils, and advise pensioners on the benefits and support they could expect in each country.

Brand positioning research for a global lubricant manufacturer

The client wanted to understand the promotional activities of its peer group in Japan, China, Brazil, Turkey, Canada and the US. Using native language expertise and extensive secondary research, ValueNotes identified live marketing campaigns for each company, by medium (video, print, social and in-store) and marketing theme. Our research enabled the client to appropriately position their products in each of the geographies.

Business intelligence on mining & construction equipment manufacturers in India

An ongoing engagement for a multinational mining & construction equipment manufacturer to track the mining industry - economic indicators, future growth estimates, entry barriers, drivers, competitor analysis, import / export analysis of mining equipment including both surface and underground mining, and detailed competitor profiles.

Market assessment study on buyer purchase behaviour in different retail formats

A global manufacturer of consumer durables wanted to understand the difference between two retail formats - exclusive and multi-brand outlets - across metros and Tier 1 cities in India. The report provided detailed intelligence on buyer behaviour such as footfall analysis, conversion analysis, purchase trigger analysis and factors affecting decision-making on the buyer side. Each parameter was tracked across various retail segments viz. apparels and footwear, consumer durables, furniture and home decor, and jewellery and watches.

Opportunity assessment for radiotherapy devices in India

The client wanted to enter the radiotherapy devices market in India, specifically cancer imaging and cancer therapy devices. The study included understanding the current manufactures and suppliers in India, key players, the type of devices sold, growth drivers, and the need of customers. In-depth interviews were conducted with manufacturers, hospitals, research and medical institutes to gain an understanding on the market.

Monthly newsletter for independent financial advisors

Monthly cover article for a leading asset management company (AMC), which includes ideation, design, research and content creation - focused on the needs of independent financial advisors. The AMC leverages ValueNotes' research-backed content, editorial processes and domain knowledge to engage effectively with its financial advisors.