Customer intelligence study for a microbrewery

An SME wanted to diversify into the food & hospitality market in western and southern India. They required market intelligence on the opportunity for a microbrewery in the region. In-depth interviews with consumers and competitors provided insights into changing consumer needs and preferences, key locations, and the competitive environment. The findings of our study helped the client develop a concept that addressed customer needs and set up a microbrewery in a suitable location.

Opportunity assessment study for a global financial media firm

The client wanted to assess the market opportunity for their financial aptitude test offering and establish the size of the target market. Our database - of over 5,000 educational institutions in finance, business, economics, mathematics, computer sciences and engineering - helped the client connect with their target market worldwide and establish their interest levels.

Market size of medical devices in Russia

A UK-based manufacturer of medical devices for the treatment of diabetes wanted to determine the market size for insulin needles and lancets in Russia. Their sales were affected by cheap products from Asia. Through in-depth desk and primary research, we established the market size, desired features by purchasers, market shares of other brands, and effective sales & distribution channels. Based on our findings, the client was able to revise their sales and distribution strategy for Russia.

Research on the quality of life in the UK

Developed the uSwitch Quality of Life Index for people in the UK, to help them take a decision about the best place to live in the country. The Index was based on parameters such as disposable income and wealth, council tax, rent, house prices, bills, etc. Our findings helped the client rank the counties and regions in the UK against each factor to create a scoring system based on the data.

Opportunity assessment study for mortgage KPO services

A provider of cloud-based document sharing, imaging and collaboration solutions wanted to evaluate the opportunity for IT enabled mortgage KPO services in the US. In-depth interviews with industry stakeholders helped establish the market size, growth trends, major local & international players, and prevalent technologies. Based on our research, the client was able to take an informed decision regarding their US entry strategy.

Primary interviews for aerial work platforms

The client required an assessment of the market opportunity for aerial work platforms (AWP) and telehandlers in India and South East Asia (Indonesia, Malaysia, Thailand, Vietnam). In-depth interviews with rental companies of these equipments helped establish the current market scenario with regards to safety regulations, economic factors and growth of various AWPs like boom lifts, scissor lifts and mast lifts.

Market opportunity for large diameter fibreglass pipes in Asia

An international business research firm wanted to establish the market opportunity for large diameter fibreglass pipes in South and South East Asia. ValueNotes conducted in-depth qualitative interviews with manufacturers, distributors, agents and end-users of fibreglass pipes to understand the overall market and the prevailing price structures in the region, along with the perception of various brands that were present in the market.

Market opportunity for an Indian e-learning company

An e-learning company wanted to assess the market opportunity for an online program in business communication targeted at graduates and young professionals. In-depth interviews with end-users, competitors and industry experts helped us provide an analysis of the delivery models adopted by competitors offering similar courses, customer preferences, and the current market size and future potential for the target product.

Market intelligence on online training courses in the UK

An online training provider wanted to understand the competitive landscape for two areas of training in the UK market. In-depth desk research helped us identify the major players and their offering in each area, their costs and positioning, and sales volume. The information was analyzed by various parameters such as costs, product positioning and sales volumes.

Competitive intelligence on multinational pharmaceutical companies in India

The client wanted to understand the growth drivers of the Indian business units of three multinational pharma companies. They also wanted to establish why there was a mismatch between sales and growth figures reported in their annual financial reports and sales data captured by collection agencies such as IMS. In-depth CI revealed details on India revenues and their growth areas. Based on our findings, the client was able to benchmark itself against competition and formulate their future strategy.